Layli Nazarova won first place and a $10,000 scholarship award in Hearst’s National Audio Championship. Madison Holcomb was named a finalist and won a $1,500 scholarship award for Hearst’s National Writing Championship.
Both Nazarova and Holcomb advanced to the Hearst Championships, the culmination of the 2024-25 Hearst Journalism Awards Program, held May 31-June 5 in San Francisco, California, to complete assignments under deadlines that were judged by media professionals.
(Photo of Madison Holcomb by Jakub Mosur.)
Nazarova’s assignment was to produce a two-minute story on the following topic: “Demonstrate how one of President Trump’s executive orders is having an impact on life in the San Francisco Bay Area. Choose from one of the following subject areas: immigration, higher education, tariffs, the economy, DEI.” Listen to her story.
Holcomb’s assignment was to write two articles: a news story from an interview with Executive Chair and Director of TPG Inc. Jim Coulter, and an article about how one of President Trump’s executive orders is affecting the Bay Area. Read her stories.
The Hearst Championships, often referred to as the “Pulitzers of College Journalism,” included 29 student journalists from across the country. The finalists were selected from 1,260 entries submitted in 14 competitions held throughout the academic year.
Journalism students Maggie Knutte, Nathan Gonzalez, Piper Pascarella, Nour Longi, and Faith Lee, and agricultural communications student Elena Cleary earned first place and a $3,000 scholarship for a documentary on period poverty titled “Tailoring Hope,” which was one of 60 entries submitted from 35 schools in the multimedia competition.
Additional credit for the documentary goes to 2024 Illinois journalism alum Stephanie Wayda and Fourah Bay College students Amadu Lamrana Bah, Stella Fredricka Bangura, Ola Deen, Nuhu Jalloh, Alpha Janneh, Aminata Kamara, Kelfala Kargbo, Rose-Lyn Koroma, and Hanna Aba Yankson.
The project is the inaugural work of the Illinois Partnership for African Women’s Health Narratives, an interdisciplinary initiative that empowers early-career African and American journalism and media students to research, produce, and disseminate the true stories of grassroots innovations to women’s health challenges in Africa—leveraging the humanizing power of first-person, character-driven storytelling to raise awareness and drive meaningful change.
“Tailoring Hope” focuses on Uman Tok, a nongovernmental organization based in Freetown, Sierra Leone, West Africa, which aims to alleviate period poverty and menstrual exclusion and educate girls and boys about sexual and reproductive health awareness. Read more about the making of the documentary.
Watch here:
Madison Holcomb, a senior in journalism, won first place in Explanatory Reporting and a $3,000 scholarship for her piece on livestock fatalities during transportation. The story was published in Investigate Midwest.
Layli Nazarova, a junior in journalism, won fourth place in Audio News and a $1,000 scholarship for her stories on campus accessibility and the designation of the Middle Eastern North African Census.
The Hearst Journalism Awards Program was founded in 1960 to provide support, encouragement, and assistance to journalism education at the college and university level.
Get to know some of our College of Media students! Kara Yoo is a Class of 2026 advertising major.
How does advertising at the University of Illinois connect you to your interests? I am very interested in photography and videography because they allow me to capture moments and turn them into memories. I do a lot of photo and video work within the advertising major, and that creative process is something I genuinely enjoy. Right now, I’m taking a copywriting class, but I’ve also taken courses in research and consumer insights, which have shown me how creativity plays a role across all areas of the advertising major. The professors structure projects to be very open-ended, giving students the freedom to incorporate creativity in their own ways. Taking a variety of classes has given me a well-rounded perspective on how I can incorporate creativity into different types of advertising work. The program does a great job of encouraging students to explore creativity across both the analytical and design sides of advertising.
Which advertising course has been your favorite and why? ADV 284: Consumer Insight was one of my favorite classes because it was the first class in which I really felt like I understood an advertising campaign. We collaborated in groups to develop a campaign for a brand. It was very immersive to go through the process of creating a campaign from start to finish and doing that with a team taught me how important collaboration is for building a successful campaign.
What is your role within the American Advertising Federation? This year, I am the Chief Executive Officer of AAF Illinois, which requires managing many different operations within the club and delegating roles to make our executive board run smoothly. I started as a general member of the AAF Illinois Hyperlink agency and became the Hyperlink project manager and eventually the Hyperlink president, which prepared me to be successful in the role I have now. In this role, I help coordinate meetings, professional gatherings, social events, and the Mentor-Mentee program. I also take part in various projects like making a video for the organization to show during meetings and events or taking photos for our social media platforms. My work as a CEO keeps me involved with communication and planning within AAF Illinois, while allowing me to create the work I love.
My other role in AAF Illinois is being involved in the National Student Advertising Competition. NSAC is a great agency for people who are interested in advertising and want more hands-on, collaborative experience. The members are split into teams of creatives, media, and plans book. I am part of the video team for our creative group, and work on production and editing.
How have your experiences on campus helped prepare you for your future career? I am interested in being on the creative side as an art director or creative director. The core classes in advertising showed me the different parts of advertising, which allowed me to explore my niche in creation. Additionally, trying different agencies and having leadership roles in AAF has helped me grow my confidence in my professional abilities. The experiences I have been a part of at this school as an advertising major have shaped the way I communicate with people as a team member and a leader. I see how individuals use their own creativity in collaborative situations, which is a great skill to have for my future. I look forward to using that insight and everything else I have learned at this school in my future.
What advice do you have for incoming Media students? I started freshman year with an open mind and a willingness to try as many things as I could. My sisters both told me how they regretted not exploring more opportunities their freshman year, so I made it my goal to take advantage of everything that came my way. My openness to new experiences is what led me to AAF, which is currently one of the most important parts of my life.
I really recommend that incoming freshmen not go into their first year with a restrictive plan. Oftentimes, people focus on always having a set plan, but freshman year is the perfect time to “go with the flow” and see where your interests take you. Through exploring different opportunities, I found certain things that I didn’t mesh with, and that’s okay. It’s all about trusting the process and pursuing what you are interested in during that time. This approach gives you an opportunity to get to know yourself and what you want to do with your future.
—Interview by Brooklynn Hubbard, New Voices Intern
Former Page 1 and planning editor for Milwaukee Journal, creator and publisher of American Journalism Review / NewsLink website and independent strategic planning consultant to more than 350 news organizations worldwide. Current editor and publisher of three weekly newspapers in Kansas, including Marion County Record, which won a record 45 awards and was named the state’s best mid-size non-daily for both news and advertising in 2018. Former Pulitzer nominee for coverage of computer hackers. Five times honored for directing teams of students in producing multimedia projects named best in the nation.
Member and subcommittee chair for Senate Committee on Educational Policy and campus Council on Learning Outcome Assessment. Member, Senate Admissions Committee. Chair, College of Media Courses and Curricula Committee. Former associate dean for academic affairs and administration.
Research and Creative Endeavor
Continued work as a professional journalist focuses on exploring and showcasing enterprising content selection and presentation strategies that increase rates of audience engagement and habituation and, therefore, marketability of news.
The honorary degree award recognizes individuals who have shown exemplary, extraordinary, and distinguished contributions to knowledge and creativity in a specific field, or sustained activity of uncommon merit.
The Charles H. Sandage Department of Advertising was the key sponsor of Burrell’s honorary degree, with three additional departments supporting his nomination, including the Department of African American Studies, the Marketing Group in the Department of Business Administration, and the Department of Communication.
Jason P. Chambers, professor of advertising and associate dean for access and engagement at the College of Media, describes Burrell as his “favorite person in the history of the [advertising] industry.”
Tom Burrell is unquestionably a pioneer in the field of advertising. He helped to normalize the image of African Americans in advertising.
Jason P. Chambers
Advertising Professor and Author of Advertising Revolutionary: The Life and Work of Tom Burrell
“He started in advertising at a time in which the number of African Americans operating in a professional capacity could have been measured in the dozens,” Chambers said. “He is one of the people who is singularly responsible for helping to get African Americans on TV.”
Burrell’s career, first as a copywriter and then as an agency owner of the Burrell Communications Group, spans more than 40 years. He created an approach to advertising, “positive realism,” that is still utilized today in the field.
Burrell has been elected to the American Advertising Federation Hall of Fame, one of the industry’s highest honors. He also received the Albert Lasker Award for Lifetime Achievement in Advertising and the Missouri Honor Medal for Distinguished Service in Journalism. In 2017, he became the first African American creative elected to the One Club Creative Hall of Fame.
Despite the many challenges he faced throughout his career, Chambers said Burrell provided an opening into advertising for African Americans who likely otherwise would not have found one, giving them a place to learn the business, to develop as professionals, and to be themselves.
“Tom Burrell is unquestionably a pioneer in the field of advertising,” Chambers said. “He helped to normalize the image of African Americans in advertising.”
The Sandage Department of Advertising will host a luncheon for students and faculty to meet Burrell while he is on campus.
“Both awards are contested greatly by surrounding schools and programs. Their accomplishments with wins, even nominations, are truly resume builders,” said Kenneth Erdey, journalism instructor and technical coordinator for Richmond Studio, where UI7 broadcasts take place.
NATAS Mid-America EmmyAwards
Best Non-Fiction Longform – A.I. Uncovered: Produced by Piper Pascarella and journalism students from JOUR 445: Advanced Television Reporting last fall—including Hannah Lonergan, Kaitlyn Devitt, Maggie Knutte, Layli Nazarova, Daniel Branand, Ashley Gilbert, Rylee Jones, Jessie Cleverly, and Anna Koh—this UI7 special report looked at how artificial intelligence is reshaping our world.
Watch the segment:
Best Sports Program – Power Play: Produced by journalism students John Shay and Andrew Burkey, this pre-game sports show delivered insightful and engaging coverage of Illinois Hockey. Mazie Gierat (journalism), Peter Hanson (English major, journalism minor), and Caleb Noble (BS ’24, journalism) also played key roles in the show’s production.
Watch the segment:
Honorable Mention, Photography – Illini Boxing Club: Nathan Gonzalez (journalism) earned well-deserved recognition in the photography category for his work covering the Illini Boxing Club for Good Morning Illini.
SINBA Awards
The Illinois News Broadcasters Association announced the winners in the 2025 Student Awards, including several students from the UI7 Newsroom. These student broadcasters were honored Saturday, April 26, during the INBA Spring Convention in Bloomington.
The journalism student winners and their programs include:
First Place in Outstanding Hard Television Program – UI7 Presents Decision 2024: Piper Pascarella, Maggie Knutte, and Hannah Lonergan
First Place in Outstanding Sports Television Program – Illini Sports Night: Emily Richie and John Shay
Second Place in Outstanding Soft Television Program – Good Morning Illini: Hannah Lonergan, Mallory Miller, and Caroline Tadla
Nancy Benson, professor emerita of journalism, died on April 21, 2025. She was 72 years old.
In 1996, she was hired as a visiting professor in the Department of Journalism and became an assistant professor in 1997. She was promoted to associate professor in 2003 and to full professor in 2014. Before retiring in 2019, she served as interim head of the Department of Journalism.
During her 40-year career in broadcast journalism at various television and radio stations across the Midwest, including morning drive anchor and reporter at WMAQ radio in Chicago, Benson won numerous awards for reporting.
The highlight of her teaching career was developing an international reporting course. After a term of teaching about a particular country, she traveled with her students to that country. There, they would research and produce stories about issues that otherwise had been ignored. Nancy took students to Peru, China, Romania, Italy, and Turkey.
Update May 29, 2025: Congratulations to the students who presented “Uman Tok: Tailoring Hope, Renewing Futures in Sierra Leone” for receiving an award for Outstanding Oral Presentation at the Undergraduate Research Symposium from theOffice of Undergraduate Research! Some of these students previously won an award in 2024 for Outstanding Exhibit on this same research topic, which they continued work on in 2025.
Updated April 28, 2025
Students from all four majors in the College of Media participated in the annual University of Illinois Undergraduate Research Week, held April 20-26.
The Undergraduate Research Symposium, the signature event held on Thursday, April 24, at the Illini Union, features presentations, posters, and performances from students across campus.
Below is a list of Media student presentations as well as acknowledgements of Media graduate students and faculty who have mentored students presenting at Undergraduate Research Week.
Oral Panel
Health Modalities
“Evaluating the Persuasiveness of LLM-based Chatbots in Health Communication”
Tuesday, April 22, 4-6 p.m., Illini Union Rooms A, B, C, and South Lounge
“Salesperson-Product Matching Recommender System”
Alexia Rendon, Junior, Computer Science + Advertising, COM
“Understanding High school Students’ Experiences in a Culturally Responsive Computing Program”
Skyla Jin, Freshman, Computer Science + Advertising, COM
“Virtual Reality Game for Interactive Motion Planning”
Grace He, Junior, Computer Science + Advertising, COM
Omosefe Edomwande, Freshman, Computer Science, ENG
Undergraduate Research Apprenticeship Program
The Undergraduate Research Apprenticeship Program offers undergraduate students with little or no research experience the opportunity to work with graduate students and postdoctoral scholars on their research projects, explore the culture and process of research, and build on their existing abilities within a community of scholars.
Nina Issel, Sophomore, Journalism (COM)
Media Research Mentors
Doctoral student Veranika Paltaratskaya (above right), Institute of Communications Research, was the research mentor for Alina Huang, sophomore in communication and psychology (LAS), who presented “Understanding Consumer Interactions with Product Transparency Apps (PTAs) Using the Persuasion Knowledge Model” as part of the Social Science & Human Behavior poster presentations.
Doctoral student Alice Ji (above right), Institute of Communications Research, was the research mentor for Ayushi Maskey, junior in statistics + computer science (LAS), who presented “The Effect of Message Fatigue on Attention to Mental Health Messages” as part of the Heath & Wellness poster presentations.
Kevin Wise, professor of advertising, was the research mentor for Pushti Vora, junior in brain and cognitive sciences (LAS) who presented “The Impact of Mindless Scrolling on Dopamine Regulation and its Parallels to Gambling Addiction” as part of the Social Science & Human Behavior poster presentations.
Get to know some of our College of Media students! Lauren Barjami is a Class of 2026 advertising major.
What interests led you to choose advertising at the University of Illinois? Prior to coming to Illinois, I knew I wanted to pursue something in business that would also allow me to incorporate creativity. In high school, I started my own business, selling the art I made. When it came time to apply for college, I ended up getting accepted into advertising, which turned out to be the perfect fit for me. I immediately fell in love with the advertising program and the College of Media as a whole. Advertising sort of fell into my lap, and I am so grateful for that because it is a major that allows me to incorporate my personal interests of art and business into what I learn and, eventually, turn that into my career.
In what ways have your aspirations evolved since you began your college journey? Throughout my time on campus, I have been able to hone in on what I want to pursue through my involvement in different registered student organizations and classes. I have seen such a broad perspective of different opportunities, which has allowed me to find the specific path in advertising that is best for me. Fall semester freshman year, I took Statistics 107 and fell in love with the course so much that I became a course assistant. This class allowed me to discover my interest in the relationship between statistics and advertising, which goes to show how many routes in advertising you can take when you are given a wide array of opportunities. After exploring the science of advertising, I knew I wanted to go the technological route, so I declared a minor in Computer Science and Informatics. I want to work in some variation of an advertising data analyst role or to get into consulting because those are perfect fusions of technology and advertising. I have a summer internship consulting at Baker Tilly, where I hope to further immerse myself in the technical side of the advertising world and navigate what I want my future to look like.
Are there any professors or mentors within the College of Media that have helped guide this journey? There are so many people I look up to within the college and the list will continue to grow. The first College of Media mentor I had was Daniel Almanza, assistant director of Media Career Services. I was a member of the New Voices Internship program that Daniel coordinated, and that experience gave me a chance to develop my skills in media and familiarized me with multiple resources within the college, which was so helpful as a first-generation student. He also encouraged me to join different RSOs like the American Advertising Federation, which is now a primary aspect of my college career. Having that mentor relationship comforted me and acclimated me into the college environment early on. Daniel is always happy to give back to the students he works with, and he is a great person to have around.
I also want to mention Steve Hall, senior lecturer of advertising—everyone in advertising loves him. He is always running around, doing something, but no matter what, he always gets back to his students and has their best interests in mind. He is such a caring faculty member who is always willing to help students find opportunities and wants them to succeed far beyond graduation.
Which courses within the College of Media have you enjoyed the most? One class I really enjoyed was ADV 392: Industry Immersion Experiential Learning, with Amazon Ads and Global Overview, taught by Steve Hall. I loved taking a high-level course that taught me about advertising technology. We worked with a real client, managing actual products, campaigns, and budgets, which gave me insights on how advertising careers operate in the real world. The class taught me how to utilize tools for analytics and allowed me to develop presentation skills by creating and presenting pitches to clients. The class is a great balance between technical and personal skills within the field.
Another class I really enjoyed is ADV 480: Social Media Analytics with Professor Leona Yi-Fan Su. This course focused on advertising informatics and taught me how to use different programming languages to run social media campaigns. The content of the course was based on the technological parts of advertising that I find most interesting, which made it a perfect class for me.
The last class I want to mention is ADV 409: Media Entrepreneurship with Terry Kasdan, an adjunct lecturer. This class is essentially like Shark Tank. We split into groups to come up with product ideas and present them, teaching us how to advertise and sell properly. The instructor works in the industry, so we are learning from someone with first-hand experience. This class is a good escape from the technical classes I take because it is solely based on creativity and working with a team, which I find to be very enjoyable.
Do you have any advice for current or incoming freshmen as they start their journey? Do not put any pressure on yourself at all. Join anything and everything you can. Even for only two weeks, make your schedule back-to-back with trying new things, and then find out what you like most from there. Do not put too much pressure on yourselves over internships, and remember it is okay to get rejected. In college, everyone is on their own path, so don’t be too hard on yourself as you navigate your own. Make it a priority to make friends, join clubs, find hobbies, and have fun. Find a support system that cares for you whether that’s College of Media or anyone else on campus. Don’t focus too much on the past or future, just live in the present and appreciate everything because it all goes by so fast.
—Interview by Brooklynn Hubbard, New Voices Intern
Get to know some of our College of Media students! Emily Campos is a Class of 2026 advertising major.
What inspired you to choose advertising as your major, and how did you decide that College of Media was the right fit for you? When I was about 12, I started exploring entrepreneurship by launching my own slime business, managing everything myself from marketing and running my website to shipping products worldwide. Looking back, this experience greatly inspired my passion for both business and writing. When I first entered college, I pursued journalism because it seemed to align closely with these interests. However, after exploring further and discovering advertising, I realized that it perfectly combined the creative and strategic aspects I’d been searching for all along. Advertising is a constantly evolving field, full of opportunities to learn, meet new people, and stay connected with what’s happening around us. That’s why I’m so passionate about advertising.
What is your future goal as an advertising student? I have two main goals. Professionally, I’d like to start my career working at an advertising agency, ideally in copywriting. My ultimate career goal is to become a creative director, as I’d love to have the opportunity to lead campaigns and collaborate with diverse brands. I’m also interested in exploring other creative fields like film and animation because I enjoy different forms of storytelling and want to expand my experience beyond advertising. On a personal level, my long-term goal is to keep learning, stay curious, and approach every situation with an open mind and an open heart.
What specific opportunities or resources at the College of Media have helped you grow and learn in advertising? The most valuable resource at the College of Media to me is the people here. Create your own opportunities because you never know who you’ll meet or where those connections can take you. During my freshman year I had three internships—one with New Voices involving student media and another in global science communication, but my third internship started simply because I paid attention to the College of Media’s newsletter. At the time I felt uncertain about my college path and I saw a Zoom session featuring Professor Kevin Wise and his research on eye-tracking in advertising, so I joined. I was intrigued and asked how I could get involved. I wasn’t sure what might come of it, but I was curious enough to follow up. After we talked, he decided to create an internship for me. As a freshman, I ended up working with him, a PhD student, and a grad student on a research team. That experience really showed me how important it is to connect with people and be open to new opportunities. The people here are always willing to help if you show genuine interest, and that’s made all the difference for me.
What course within the College of Media do you enjoy or would like to recommend to other students? I would recommend any class with Shachar Meron, senior lecturer of advertising. I enjoy the way he teaches, making everyone curious and genuinely interested with the content. One of my favorite classes has been ADV 390: Content Creation. It’s a creative and engaging course that offers a clear view of what advertising involves. Many people underestimate how competitive the advertising industry is, and you need to stand out in order to succeed. This course helps you explore your perspective and figure out how you can contribute to the field.
What advice would you give to incoming students who are considering a career in advertising and are interested in joining our College of Media? My best advice is to absorb as much as you can from the world around you. Whether it’s learning about different people, noticing details in everyday life, or paying attention to things you’d usually overlook, there’s so much value in staying curious. You not only learn more about the world but also about yourself and what you’re capable of doing with that knowledge.
Also, many incoming students might feel like they are not doing enough or that they need to constantly prove themselves. But I believe that things happen the way they are meant to. What I hope more people realize is how valuable it is to stay open, curious, and engaged with the world around them. When you take the time to observe and appreciate what is in front of you, it can lead to meaningful growth in ways you might not expect. Sometimes, simply being present is enough to move forward.
April 14, 2025 | Ruth Kwak, Office of the Chief Information Officer, Technology Services
When the Website Management Center of Expertise collaborated with the College of Media, the College of Law and the School of Social Work to solve the challenges on each unit’s websites, the result was three new websites and a roadmap for building more.
Launched just one year ago from the grassroots efforts of the Website Implementation Guidelines Group, the Web CoE was established as part of the universitywide Operational Excellence initiative. With a mission to streamline dedicated resources and centralize expertise, the Web CoE now serves as a vital resource for helping units campuswide create and manage secure, accessible, and Illinois-branded websites.
How does it work?
At the heart of the Web CoE is its Website Management Consulting Service, designed to serve any group on campus—regardless of their levels of web experience. Groups can submit a ticket to start the consultation process, whether they’ve inherited an outdated website or are building one from scratch. The consulting team meets with the group to understand their specific goals, audience, technical capacity and needs. Based on this consultation, the team provides expert recommendations and, when appropriate, full-service migration support. Visit the Website Management Consulting Service webpage to learn more about the details of the process.
One of the biggest draws of working with the Web CoE is that it guarantees the final product will meet the university’s standards for accessibility, privacy, security and branding.
Previous Website Implementation Guidelines Group co-leader and current program director for the Website Management Center of Expertise, Cordelia Geiken shared more about why the Web CoE was identified as a part of the Operational Excellence initiative.
“People have been making websites at U of I since Mosaic in 1993, but it’s been all over the place. Our goal is to make things more streamlined, and to enable people to get the help they need in order to be accessible, secure and also branded…. Illinois branding is still pretty new. People are really excited about it and want to improve the user experience on their sites. If you’re on a University of Illinois site, you should know you’re on one.”
People have been making websites at U of I since Mosaic in 1993, but it’s been all over the place. Our goal is to make things more streamlined, and to enable people to get the help they need to be accessible, secure and branded.
Cordelia Geiken
Program Director for the Website Management Center of Expertise
Early adopters
This spring, the Web CoE completed full website implementation engagements with its first three early adopters: the College of Law, the College of Media and the School of Social Work. These projects were not only impactful for the individual units, but also valuable learning experiences for the Web CoE itself. The Web CoE engaged in a full website migration for each early adopter.
Geiken said that the early adopters each had a unique situation that the Web CoE had to work through. “All of campus will benefit from the unique situations those units faced,” Geiken said.
The College of Media
Without a web developer on staff, Holly Rushakoff, director of communications for the College of Media, was seeking assistance to update the college’s site when she was connected with Cordelia Geiken.
The College of Media’s previous homepage.
Media’s previous website was on Drupal and was a redesign that had been completed in 2019. According to Rushakoff, the web design of their page had impactful landing pages, but the other pages were simple with limited design and functionality options. Rushakoff also explained that the photos had to be a certain width or else it would break the flow of the page. These limitations were addressed with the Web CoE.
“The new website has accessibility enhancements and an incredible selection of design and layout options, from buttons to call-to-action blocks to clickable cards, plus photo slideshows, pull-quotes, and many header styles—and of course Illinois orange and blue templates to choose from. These design features enable us to make our stories much more visually dynamic and pull readers through the story or a landing page in a more engaging way, with multiple entry points,” Rushakoff said.
Working on the site was a year-long process, with many working meetings between Rushakoff and her Web CoE liaison, Liz Shallenberger, user experience design specialist at Technology Services.
The College of Media’s new website adheres to campus brand guidelines.
“The Web CoE team offered a wide range of expertise in web, graphic and user experience design, information architecture, accessibility and more. There were no questions they couldn’t answer! It was incredibly helpful and reassuring to have guidance from the Website Management Center of Expertise team throughout the entire process,” Rushakoff said.
Throughout the engagement, the College of Media was responsible for tasks such as auditing and organizing their content, tracking accessibility reviews, redesigning past stories with the new story template, updating short URLs and testing the development site for any issues before launch.
“I had an excellent experience working with the team from the Website Management Center of Expertise! Although it was a lot of extra work, it was primarily a joyful process because we could see the exciting transformation as we worked on the development site and chipped away at our milestones,” Rushakoff said.
The final product is a new Illinois-branded, accessible and secure website hosted on the Tech Services server, with people from the College of Media ready to perform site maintenance.
Krista Gaedtke, senior director of strategic marketing and communications for the College of Law was always looking for ways to stay connected with what was happening with website design at a campus level. The College of Law had been needing a refresh for a while, and so when talks about the Website Management Center of Expertise reached Gaedtke, she immediately submitted a ticket requesting available resources.
“Our previous site was not in terrible shape – it was nicely designed, well-structured, responsive and accessible, but it was decidedly not ‘on brand.’ There were also a few features that we were using on our previous site that didn’t provide the level of customization or flexibility that we needed, so finding viable alternative solutions was also a priority for the migration,” said Gaedtke.
According to Gaedtke, WordPress had been meeting their needs sufficiently, and so they opted to migrate their old WordPress site onto another WordPress site, focusing on minor re-structuring instead of changing the host.
“The end result is a website that is now fully compliant with Illinois brand guidelines and accessibility standards and takes advantage of many of the design features and components available within the Illinois web theme,” Gaedtke said.
In addition, Gaedtke noted that they were able to complete the website migration at no cost to the College of Law.
“Having gone through the process for a full-service website redesign project within the past ten years, I am well aware of the significant cost savings we were able to achieve with this partnership,” Gaedtke said. “I think we can easily say that we saved the College of Law at least $50,000 on this project, if not more.”
Gaedtke also mentioned several other benefits to partnering with the Web CoE, including regular access to the developers who were building the tools, the ability to offer feedback at will, see adjustments being made in real-time and suggest future developments.
Geiken said that the Web CoE worked with the College of Law for a full migration, and the College of Law then opted to perform their own future regular maintenance. However, as an official user of the Illinois Web theme, the College of Law will now have first access to all new product releases on the Illinois Web theme and tech support whenever needed.
“There was a point person for the project on both the Web CoE team and on our team. Dena Strong was assigned as our Web CoE liaison for the project; her background is user experience design, but she had to wear many different hats throughout our project, and she was an absolute rockstar. We met on a bi-weekly basis,” Gaedtke said.
Dena Strong, the Web CoE liaison for the project, is a senior information design specialist at Technology Services.
Gaedtke explained that the Web CoE drove the overall management of the project, prioritized action items, migrated all the content over to a development site, worked with them to make it look how they wanted; they performed troubleshooting and also advised on how to utilize certain tools.
On the other hand, Gaedtke’s team worked on making sure all the content was accurate and up-to-date, structured as they wanted it to be, and designed consistently across pages. As the site was on the College of Law’s server, they were also responsible for ensuring that they were aligned to the College of Law’s privacy and security best practices.
“There were certainly some growing pains along the way… simply because this was the first time that either of our teams were engaged in this type of project,” said Gaedtke. “We are really pleased with the end result.”
Over the years, the School of Social Work has had many conversations with units on campus about their lack of internal web support. Without internal staff dedicated to web support, they had been working with an external vendor.
“We started with well-designed, accessible, highly customized site that was expensive to maintain. Through migration [with the Web CoE], we transitioned to a clean, fresh design with significantly improved content organization. The new site aligns with our brand, enhances user experience and will hopefully be much easier to maintain in the long run,” said Becky Ponder, director of communications for the School of Social Work.
The previous site was a vended site hosted on WordPress with extensive customization.
“We had to do custom scripting in order to export their site out from their old environment to their current one. They don’t have staff to maintain their site, so we came up with a solution to address that, working with field consultants at Tech Services. We were able to hire a part-time field consultant to do maintenance for them,” Geiken said.
According to Ponder, the Website CoE managed more of the technical aspects of the site, while the School of Social work’s team focused on content, design preferences and identifying functional needs.
Social Work partnered up with Web CoE liaison and lead consultant for the project Huaqi Zhang, user experience design specialist at Technology Services.
“It was a true partnership, with both teams working diligently to ensure the site met our goals,” Ponder said.
The result was a full migration to a fresh site with dedicated web maintenance support from Tech Services. Receiving overall website support from campus has resulted in significant cost savings for the School of Social Work.
“One of the biggest takeaways from this migration is how complex website transitions can be, even with a great support team. Every website has unique needs, and ensuring all integrations function properly takes time and patience. It was a learning experience for everyone involved! While it was a complex transition, we’re grateful to have the new site launched and are very happy with it,” Ponder said.
The Web CoE has created a list of campus web resources for anyone at the university. This list of resources will be ever-evolving, updated with resources to support groups with all web-related concerns.
“Not everybody needs someone else to set up or maintain their sites. So we wanted to provide some resources for those who do have staff who can do all this for them. This is where collaboration comes in, and this is what this resources page and what our group is all about. We are trying to create a place for people to collaborate, to use whatever resources they have to join in the efforts to unify and protect our websites. So far, it has produced a much better product across the board,” Geiken said. Following the work on the three early adopter’s websites, the Web CoE will be reflecting and refining the program processes while engaging with the College of Applied Health Sciences on a website migration. The Web CoE will be ready to work with more units in the later summer of 2025. If you’re interested in learning more or working with the Web CoE, submit a ticket to start a conversation or to get on the list.
