Associate professor of advertising Leona Yi-Fan Su selected for 2025-26 Emerging Research Leaders Academyย 



Leona-Yi-Fan-Su

Leona Yi-Fan Su, associate professor of advertising and a faculty affiliate at the Institute of Communications Research, was selected by the Interdisciplinary Health Sciences Institute for the 2025-2026 Emerging Research Leaders Academy.

The ERLA allows mid-career researchers to refine their goals, make connections, and develop skills to strategically lead collaborative, multi-investigator research teams, and pursue center-level or large-scale, collaborative research funding.

Su, who was one of 15 Illinois researchers chosen for this yearโ€™s cohort, engages in a range of interdisciplinary and collaborative research projects on science and health issues.

Her key research areas include studies on social norms, humor, incivility, social media, engagement metrics, virtual assistants, big data, machine learning, brand communication, science communication, health communication, and environmental communication.

ERLA candidates are nominated by a dean, department head, or director, and evaluated by a campuswide selection committee. Factors such as their commitment to the program, future leadership potential, and how their participation will benefit their career as well as that of the Illinois research enterprise, are all considered before the final selection is made.

Throughout the Fall 2025 and Spring 2026 semesters, ERLA members will engage in reflection and personal assessment, clarify their vision and goals, and develop five-year action plans that they will present at the ERLA graduation in April 2026.

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Penne Heede

Lecturer

Affiliations

  • Charles H. Sandage Department of Advertising

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Journalism alum, ocean expert Annie Crawley wins 2025 Illini Comeback Award



Annie Crawley (BS โ€™90, journalism) was one of two recipients to win the University of Illinois Alumni Associationโ€™s 2025 Illini Comeback Award.

Annie Crawley

Crawley, a.k.a. โ€œOcean Annie,โ€ is a pioneering underwater filmmaker, environmental photojournalist, author, and ocean advocate whose career spans more than three decades.  

She has become a driving force for ocean literacy, exploration and conservation through immersive storytelling and education. She founded โ€œDive Into Your Imaginationโ€โ€”a series of award-winning illustrated books and award-winning DVDs that have reached global audiences, inspiring millions to care for and become a voice for oceans.

The College of Media is hosting a special screening of Crawley’s film The Island of the Shark, Guardians of Malpelo, followed by a Q&A with Crawley on Wednesday, Sept. 24, at 4:30 p.m. at Spurlock Musem. The event is free and open to the public. Participants may also join by registering for the Zoom link.

Crawley’s recent work includes ocean-themed visual compositions for symphonies with renowned composer Stella Sungโ€”merging science, music, and art to spotlight noise, chemical, and sound pollution. Her latest documentary, The Island of the Shark: Guardians of Malpelo, highlights shark conservation and the fight against illegal fishing in Colombia.

As a columnist for Scuba Diving Magazine and an in-demand speaker, Crawley challenges us to dive deeperโ€”to hear the oceanโ€™s story and recognize the role we all play in the oceanโ€™s future.

Since 1980, when the Illini Comeback Award was established, the UIAA has invited prominent and accomplished alumni back to the campus to participate in various activities during Homecoming Weekend.

Honorees are provided opportunities to interact with current students and share information about their professional experiences and the value of their University of Illinois education.

UIAA Alumni Awards will be presented in conjunction with Homecoming Week, September 21-27.

Read more about Annie Crawley.

Read more about UIAAโ€™s 2025 Alumni Awards.

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A delicious irony: Why Trump prefers Mexican Coca-Cola



Border walls and tariffs must be high against Mexico, but the Cokes it exports to the United States get a pass. A product beloved by immigrants and cool kids alike, it is known for its real cane sugar and retro glass bottle. And itโ€™s a product that, in its very sweetness, shows that taste is politicalโ€”that what we consume is shaped by trade policies, subsidies, and the strength of our regulatory institutions.

Amanda Ciafone- Coke

Amanda Ciafone, associate professor of media and cinema studies, discusses the strange contradictions in American health policy in a Boston Globe op-ed piece titled โ€œA delicious irony: Why Trump prefers Mexican Coca-Cola.โ€

โ€œWhen President Trump recently professed his preference for โ€˜REAL Cane Sugar in Coke in the United States,โ€™ he may have been remembering the Cokes of his youth. More likely he was thinking of the taste of a โ€˜Mexican Coke,โ€™ the only version of Coca-Cola sweetened with real sugar, rather than high-fructose corn syrup, that is commercially available in the United Statesโ€”and itโ€™s imported from Mexico,โ€ Ciafone writes. โ€œIt was hard not to marvel at the irony.โ€

Gregory Hall lower-level renovation photos



Thanks to a $2.5M gift from Richard and Leslie Frank in 2024โ€”who endowed the Richard and Leslie Frank Center for Leadership and Innovation in Media in 2020 and enabled the renovation of Richmond Studioโ€”exciting upgrades in the lower level of Gregory Hall began in Spring 2025. 

Gregory Hall Room 1 architect rendering overview

This will result in the creation of a new hybrid/flexible, state-of-the-art classroom (see architectural rendering above), which will open in Spring 2026, and a renovated main corridor, plus updated flooring throughout, including in faculty offices.

See photos depicting the original spaces, the renovation process, and the architectural renderings.

Gregory Hall Lower-Level Corridor

Before Renovations

Substantial work in the lower level of Gregory Hall has not occurred since the 1990s. See photos of the original corridor and a faculty office.

  • Gregory Hall lower level corridor before from west
    Gregory Hall lower level corridor before renovations

Renovation Progress

Renovations included painted walls throughout the entire hallway, including the east and west wings, new lighting, and new flooring, including in faculty offices.

  • Gregory Hall lower level hall east painting and primer
    Painting primer in the hallways

Architectural Rendering

The corridor renovations will be complete by the start of Fall 2025. By Spring 2026, new digital signage will be installed in place of bulletin boards that previously lined the walls.

Architectural rendering of Gregory Hall lower level display area

Gregory Hall Room 1

Before Renovations

Rooms 1, 2, and 3 on the east wing were two smaller classrooms and a faculty office.

  • Gregory Hall Rooms 1, 2, 3 before
    Gregory Hall Rooms 1, 2, and 3 before renovation

Renovation Progress

Renovations included knocking down walls to combine Rooms 1, 2, and 3 into a new hybrid/flexible, state-of-the-art classroom.

  • Gregory Hall Room 1 after demo
    Gregory Hall Room 1 after demo

Architectural Renderings

By Spring 2026, Room 1 will offer classes by all three departments in the College of Media, supporting activities such as advertising brand consultations, journalism press conferences, and media and cinema studies production, and will enable hybrid teaching and conferencing.

Architectural rendering of the entrance to Gregory Hall Room 1

Architectural rendering of Gregory Hall Room 1

โ€”Photos by Meghan Burnett and Holly Rushakoff. Architectural renderings by Reifsteck Wakefield Fanning.

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Students in Media Entrepreneurship course win โ€˜Graphic Design USAโ€™ magazineโ€™s 2025 American Digital Design Awardย 



Four students in the Spring 2025 ADV 409: Media Entrepreneurship course won 2025 American Digital Design Awards presented byโ€ฏGraphic Design USAโ€ฏmagazine.

Bad St!tch team

Alessandra Lopez, Macy Miller, Ben Riseman, and Emmanuel Tinajero, all 2025 graduates in advertising, were seniors at the time of the class. 

The students created a comprehensive pitch deck for a new mobile app they conceptualizedโ€ฏcalled Bad St!tch, which lets users share the ways they upcycle their clothes. If another user likes an upcycling idea but doesnโ€™t want to or is unable to do it, they can hire the person who published the idea to do it for them, giving designers a way to showcase their work and potentially acquire customers. 

Terry Kasdan, adjunct lecturer in advertising who teaches ADV 409, said the team won the award in the student work category for Bad St!tchโ€™s brand identity and user interface, which they developed in class. 

โ€œAs much as I still love my โ€˜day jobโ€™ as a digital marketer and agency owner, I have to admit, the hours I spend in class with the amazing students Iโ€™m so privileged to teach in the Charles H. Sandage Department of Advertising and Technology Entrepreneur Center are truly my favorite parts of the week. Nothing beats seeing them transform ideas into real ventures and gain recognition for their creativity and hard work,โ€ said Kasdan. 

Their work was published in GDUSAโ€™s 25th annual Digital Design Awards Showcase, alongside entries by Bank of America, Dell, and Marriott International, Inc. Kasdan said more than 13,000 entries across all categories were submitted this year and just 100 winners were chosen. โ€ฏ โ€ฏ 

See the winning student work.

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โ€˜En Vivo Contigoโ€™ wins first place for 2025 ร‘ Award from the National Association of Hispanic Journalists



En Vivo Contigo, the first all-Spanish news broadcast on the student-run UI7 Newsroom, won first place for the ร‘ Award from the National Association of Hispanic Journalists in the category of Student Broadcast Journalism.

The award-winning segment featured an interview conducted by Emilio Reyes (BS โ€™25, journalism) with Salvatore Callesano, assistant professor in the Department of Spanish and Portuguese, and highlights the importance and impact of linguistics in Spanish-speaking families.

Reyes also co-produced the piece with Jackie Barba (BS โ€™25, journalism.) Both Reyes and Barba were seniors at the time of production.

The ร‘ Awards honor excellence in categories ranging from investigative journalism and television and video to education reporting and student journalism.

Watch the winning video:

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โ€˜Hot Onesโ€™ host, journalism alum Sean Evans featured in TIME magazineโ€™s list of Most Influential Creators of 2025



Sean Evans
Photo by Fred Zwicky

Sean Evans (BS ’08, journalism) was featured in the inaugural TIME100โ€ฏCreators list: The Most Influential Digital Voices of 2025.

Evans is the host of the Emmy Award-nominated Hot Ones, the YouTube series launched in 2015 in which celebrities are interviewed while eating progressively spicy chicken wings.

The show, which is most known for Evansโ€™s deep research on his guests and thought-provoking questions, has run for 27 seasons so far and includes interviews with a slew of famous celebrities such as Gordon Ramsay, Billie Eilish, Sydney Sweeney, and Key & Peele.

The 2025 TIME100 Creators recognizes those individuals who are shaping the future and changing the way people inform themselves.

Read more.

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The future of AI: In the home, on the battlefield, in space, sports and beyond



I suspect AI will continue to be used to help political strategists in creating, testing and managing campaigns. This means weโ€™ll probably receive even more personalized adsโ€”Iโ€™m hopeful that we, as citizens, are able to know what is AI and what is not, and what is truthful and what is not, so we can make more informed decisions in the voting booth.

Screenshot-News-Gazette-AI-article-with-Michelle-Nelson-1

Ready or not, here it comesโ€”artificial intelligence is everywhere and itโ€™s only going to become more prevalent in the years to come, say those in the know. Michelle Nelson, professor and head of the Charles H. Sandage Department of Advertising, was one of several University of Illinois faculty who shared future predictions of AI in their area of expertise in this News-Gazette article. Nelson, who offered insights about AI and political advertising, said while artificial intelligence is used in many ways across the advertising industry, humans are still needed in the field.

Media faculty, students, alumni present research at 2025 International Communication Association conference



Faculty, graduate students, and recent alumni from the College of Media co-presented various topics of research at the 75th annual International Communication Association Conferenceโ€”the largest academic conference for communication scholarsโ€”on June 12-16, 2025, in Denver, Colorado. The ICA aims to advance the scholarly study of human communication by encouraging and facilitating excellence in academic research worldwide. 

2025 ICA program

This yearโ€™s conference theme addressed โ€œDisrupting and Consolidating Communication Research.โ€ College of Media presenters included faculty in the Institute of Communications Research and the Charles H. Sandage Department of Advertising; graduate students in the MS advertising program; and doctoral students in the Institute of Communications Research PhD program. 

College of Media research presenters and presentations are listed below in bold. (Please see the ICA conference program for complete listings.)

Angharad Valdivia and Supathida Kulpavaropas
Angharad Valdivia and Supathida Kulpavaropas

Intersectional Experiences of Oppression and Resistance

  • Chair: Angharad Valdivia, Professor Emerita, Institute of Communications Research

Making Sense of AI Across the Media Industries: Disrupting Communication Research by Bridging Divides

โ€œEnterprise AI: Hidden Ironies for Creators, Marketers, and Media Scholarsโ€

  • Mike Yao, Professor of Digital Media, Advertising; Director of the Institute of Communications Research

Playing for a Better Life: Serious Games and Gamification

โ€œThe Power of Play: The Effectiveness of Serious Game on Depression Stigmaโ€

  • Nansong Zhou, ICR student
  • Donghan Fu, Wuhan U, China
  • Zikun Liu, Wuhan U, China

Feminist Disruptions: Institutionalizing Gender in Communication Studies

โ€œIntersectional FSD, a Utopia Yet to Be Achievedโ€

  • Angharad Valdivia, Professor Emerita, Institute of Communications Research
Alice Ji
Alice Ji

Media Literacy and Information Environments

โ€œThe Effect of Message Fatigue on Visual Attention to, and Elaboration of Mental Health Infographicsโ€

  • Alice Ji, ICR student
  • Veranika Paltaratskaya, ICR student
  • Kevin Wise, Professor of Advertising

Conversations With the Machine (Priming, Tensions, Failure, Impact)

โ€œCompetitors or Complements? Examining the Effect of Human-AI Interaction on Human-Human Interactionโ€

  • Maggie Zhang, ICR student
  • Sakshi Bhalla, ICR student
Yanbo Li

Algorithmic Bias and Transparency

  • Chair: Yanbo Li, ICR student

โ€œRecommendation Transitions on YouTubeโ€

  • Yanbo Li, ICR student
  • Sakshi Bhalla, ICR student
  • Harsh Taneja, Associate Professor of New and Emerging Media, Advertising

Organizers

Kevin Wise
Kevin Wise (center) with Chen (Crystal) Chen at left, PhD ’23, ICR; and Yanfang Wu at right, Wise’s former student while at Missouri

Consolidating Communication Research Through Causal Inference

  • Shuning Lu, U of Maryland
  • Ewa Maslowska, Associate Professor of Advertising
  • Harsh Taneja, Associate Professor of New and Emerging Media, Advertising
  • Nathan Walter, Northwestern U

Information Processing and Health Outcomes

โ€œDebunking COVID-19 Falsehoods: A Test of Three Cognitive Predispositions as Buffers for Partisan Influencesโ€

  • Wei Wang, U of Wisconsinโ€“Madison
  • Yihan Danny Jia, Boston U
  • Maria Grabe, Boston U
  • Kevin Mudavadi, Indiana U Bloomington
  • Gillian Paxton, ICR student
  • Jennifer Hwang, U of California, Los Angeles
  • Jimmy Ochieng, Indiana U Bloomington

MIAO-nipulating Trust: AI Dialogue, Verification, and Cross-Platform Misinformation

โ€œComparing Conversational Agentsโ€™ and Social Media Postsโ€™ Roles in Correcting Health Misinformationโ€

  • Ziyang Gong, iSchool
  • Junqi Shao, iSchool
  • Nisa Rahman, ICR student
  • Leona Yi-Fan Su, Associate Professor of Advertising

Personalization and Privacy

โ€œShhโ€ฆ Is Algorithm Listening?โ€ How Folk Beliefs and Knowledge Shape Our Coping Mechanisms Against Targeted Adsโ€

  • Jiyeon Chang, ICR student
  • Se Il Park, ICR student
  • Yujin Lee, ICR student

Language and Social Interaction Research Escalator Session

โ€œThe Market of Marriage: Matchmaking and the Reinforcement of Gender and Class Boundaries in Chinaโ€

  • Anqi Peng, ICR student

Making Sense of the Machine and the Communication with it

Mike Yao, Harsh Taneja, and ICR students
Mike Yao, Harsh Taneja, and ICR students

โ€œThe Minds Behind the Prompts: How Mental Models Shape User Interaction with Generative AIโ€

  • Weizi Liu (MS โ€™19, advertising; PhD โ€™24, iSchool)
  • Mike Yao, Professor of Digital Media, Advertising; Director of the Institute of Communications Research

โ€œFrom โ€˜Ghostly Companionsโ€™ to โ€˜Invisible Mechanismsโ€™: Exploring Lay Representations and Performance Expectations of AI Across Task Contextsโ€

  • Jiyeon Chang, ICR student
  • Mike Yao, Professor of Digital Media, Advertising; Director of the Institute of Communications Research
  • Weizi Liu (MS โ€™19, advertising; PhD โ€™24, iSchool)

Popular Media and Culture Research Escalator Session

โ€œReclaiming Dignity or Reinforcing Misogyny? A Study of Sigma Male Meme Localization in Chinaโ€

  • Weiting Du, ICR student
Anna Liu
Anna Liu

Promising Student Papers

โ€œOnline Ratings in the Social Context: Exploring Consumersโ€™ Critical Data Literacy and Sense-Making of Numeric Informationโ€

  • Anna Liu, ICR student

Communicating with the Machine: Dynamics and Sophistication

โ€œTesting the Machine-Likeness Hypothesis: How Humans Communicate Like Intelligent Agentsโ€

  • Hai Liang, Chinese U of Hong Kong, HONG KONG
  • Longhan Wei, Chinese U of Hong Kong, HONG KONG
  • Maggie Zhang, ICR student
  • Jiyuan Qi, Chinese U of Hong Kong, HONG KONG
  • Anfan Chen, Hong Kong Baptist U, HONG KONG

GATO-lyzing Minds: Digital Advocacy, Social Cues, and Online Persuasion Tactics

โ€œWhen Humans Anthropomorphize Non-Humans: The Influence of Language Cues and Human Motivation on Anthropomorphism and Persuasionโ€

  • WooJin Kim, U of Colorado Boulder
  • Chang-Dae Ham, Professor of Advertising and Associate Head of Graduate Studies
Supathida Kulpavaropas
Supathida Kulpavaropas

Advertising and Consumer Behavior

โ€œDoes the Phrase โ€˜Limited Editionโ€™ Embedded in Ad Matter? The Influence of an Advertising Attribute on Consumerโ€™s Choices and Variety-Seeking Behaviorโ€

  • Supathida Kulpavaropas (PhD ’17, ICR)
  • Sela Sar, Professor of Advertising
  • Xiaowei Zhang (MS โ€™23, advertising)
  • Qing Ang (MS โ€™24, advertising)

Virtual Social Processes

  • Chair: Sela Sar, Professor of Advertising

โ€œWhat Makes Fake News More Viral? Emotions as Catalyst for Fake News Viralityโ€

  • Sela Sar, Professor of Advertising
  • George Anghelcev, Northwestern U
  • Qing Ang (MS โ€™24, advertising)
  • Xiaowei Zhang (MS โ€™23, advertising)

Critical (Race) Disruptions and Transformations in Dominant Communication Paradigms

โ€œThe Tensions Between Internationalizing and Intersectionalities in the ICAโ€

  • Angharad Valdivia, Professor Emerita, Institute of Communications Research

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