Xiaohua (Anthea) He

Xiaohua (Anthea) He

Email: xiaohua8@illinois.edu

Research Interests

My primary research interests lie in persuasion and information behaviors, with a particular focus on how consumers process and respond to health-related advertising crafted with persuasive strategies. 

Before joining ICR, I earned my MSc in Communication Science from the University of Amsterdam, where I focused on persuasive communication, and received my Bachelor of Economics from Renmin University of China.

Courses Taught

I am a Teaching Assistant for ADV 284: Consumer Insights and ADV 305: Advertising Technology and the Digital World for the Fall 2025 semester.

What Most People Don’t Know about Me

I am a huge fan of fantasy stories! I have written a total of over 100,000 words of fan fiction, with some stories still in progress.

Thomas Farrenkopf

Thomas Farrenkopf

Email: thomasf9@illinois.edu

Research Interests

  • New Media and Digital Generosity 
  • Film Theory, with a focus on Third and Fourth Cinema 
  • Indigenous Representation in Film 
  • Media and Sociology: Representation, Exploitation, and Labor 
  • Intersectional Approaches to Media Studies (race, class, gender, sexuality) 
  • Critical Theory and Media’s Impact on Empathy and Social Responsibility

Recent Publications/Presentations

  • “Children of the Corn Sweats” (film in development) 
  • Recipie for Revenge (2024): Director of Photography 
  • “Indigenous Voices Reshaping Cinema: Native American Representation in Dances with Wolves (1990) and Montford: The Chickasaw Rancher (2021).” Oregon Undergraduate Research Journal: McNair Special Issue 21, no. 3 (August 2023): 29–45. https://doi.org/10.5399/uo/ourj.

Academic Roles

Thomas is a Graduate Teaching Assistant and Graduate Student Representative for the Society of Cinema and Media Studies. He previously served as a TA for “Billy Wilder’s Hollywood,” and was a Discussion Leader for “Introduction to Cinema” and “Introduction to Television.”

Awards and Honors

  • Shriram Fellow, USC School of Cinematic Arts (2023–2024) 
  • McNair Scholar, University of Oregon (2023) 
  • Cinema Studies Departmental Honors, University of Oregon (2023) 
  • New Century Scholar, All-USA Academic Team (2021) 
  • All-Oregon Academic Team (2021)

What Most People Don’t Know about Me

What most people don’t know about me is that my journey has taken me to some truly unexpected places—both geographically and professionally. During my years in the retail construction industry, I worked across 44 U.S. states and two territories, which gave me a deep appreciation for the sheer variety of American life and landscapes. But one of the most surreal experiences came years later: I stood within a football field’s distance of Reactor #4 at the Chernobyl Nuclear Power Plant—a place marked by tragedy, history, and myth. Just two days after that, I stood on the Potemkin Stairs in Odesa, the exact location where Sergei Eisenstein shot his iconic montage sequence. That moment was a strange and moving collision of history, media, and memory—one that reminded me why I’m drawn to cinema and its ability to shape how we understand the world.

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Kara Yoo

Get to know some of our College of Media students! Kara Yoo is a Class of 2026 advertising major. 

Kara Yoo

How does advertising at the University of Illinois connect you to your interests?
I am very interested in photography and videography because they allow me to capture moments and turn them into memories. I do a lot of photo and video work within the advertising major, and that creative process is something I genuinely enjoy. Right now, I’m taking a copywriting class, but I’ve also taken courses in research and consumer insights, which have shown me how creativity plays a role across all areas of the advertising major. The professors structure projects to be very open-ended, giving students the freedom to incorporate creativity in their own ways. Taking a variety of classes has given me a well-rounded perspective on how I can incorporate creativity into different types of advertising work. The program does a great job of encouraging students to explore creativity across both the analytical and design sides of advertising.

Which advertising course has been your favorite and why?
ADV 284: Consumer Insight was one of my favorite classes because it was the first class in which I really felt like I understood an advertising campaign. We collaborated in groups to develop a campaign for a brand. It was very immersive to go through the process of creating a campaign from start to finish and doing that with a team taught me how important collaboration is for building a successful campaign. 

What is your role within the American Advertising Federation? 
This year, I am the Chief Executive Officer of AAF Illinois, which requires managing many different operations within the club and delegating roles to make our executive board run smoothly. I started as a general member of the AAF Illinois Hyperlink agency and became the Hyperlink project manager and eventually the Hyperlink president, which prepared me to be successful in the role I have now. In this role, I help coordinate meetings, professional gatherings, social events, and the Mentor-Mentee program. I also take part in various projects like making a video for the organization to show during meetings and events or taking photos for our social media platforms. My work as a CEO keeps me involved with communication and planning within AAF Illinois, while allowing me to create the work I love. 

My other role in AAF Illinois is being involved in the National Student Advertising Competition. NSAC is a great agency for people who are interested in advertising and want more hands-on, collaborative experience. The members are split into teams of creatives, media, and plans book. I am part of the video team for our creative group, and work on production and editing.

How have your experiences on campus helped prepare you for your future career? 
I am interested in being on the creative side as an art director or creative director. The core classes in advertising showed me the different parts of advertising, which allowed me to explore my niche in creation. Additionally, trying different agencies and having leadership roles in AAF has helped me grow my confidence in my professional abilities. The experiences I have been a part of at this school as an advertising major have shaped the way I communicate with people as a team member and a leader. I see how individuals use their own creativity in collaborative situations, which is a great skill to have for my future. I look forward to using that insight and everything else I have learned at this school in my future. 

What advice do you have for incoming Media students? 
I started freshman year with an open mind and a willingness to try as many things as I could. My sisters both told me how they regretted not exploring more opportunities their freshman year, so I made it my goal to take advantage of everything that came my way. My openness to new experiences is what led me to AAF, which is currently one of the most important parts of my life.

I really recommend that incoming freshmen not go into their first year with a restrictive plan. Oftentimes, people focus on always having a set plan, but freshman year is the perfect time to “go with the flow” and see where your interests take you. Through exploring different opportunities, I found certain things that I didn’t mesh with, and that’s okay. It’s all about trusting the process and pursuing what you are interested in during that time. This approach gives you an opportunity to get to know yourself and what you want to do with your future.  

—Interview by Brooklynn Hubbard, New Voices Intern

Hailey Kotowski

Get to know some of our College of Media students! Hailey Kotowski is a Class of 2026 advertising major.

Hailey Kotowski

What excited you about majoring in advertising?
What really excited me was the versatility of the field. I liked the idea that I could do almost anything with the major. When I first got to Illinois I was undeclared and I had a variety of interests, so I wanted a path that wouldn’t limit me to just one industry. Taking ADV 150: Introduction to Advertising my freshman year really influenced my decision to major in advertising, along with my involvement in the American Advertising Federation. My classes and being part of AAF helped me explore the advertising field and encouraged me to major in it.

Which RSOs have you found most valuable for advertising students?
The first RSO I have found most valuable for advertising students is the American Advertising Federation at Illinois. AAF is a great club for advertising students to get hands-on experience, learn new skill sets, and gain knowledgeable insight into the advertising world. AAF is a good RSO to join if you want to get to know other students in the advertising major; it is a good way to make connections and to put yourself out there and to explore different opportunities and career options within advertising. Another RSO I found most valuable was Her Campus, an Illinois organization that provides an online hub for women by providing content that is both a resource and a source of entertainment, highlighting campus news, events, campus photos, fashion and lifestyle content specifically tailored for women in Illinois. Staff members will gain journalism, marketing, publicity, and digital media experience. These RSOs are great for gaining those advertising skills and getting hands-on experiences.

What advice would you give to new students in media?
I would advise new students to take advantage of as many opportunities as they can. You never know where something might lead, so it’s important to stay open and be proactive. Networking is also huge so don’t be afraid to put yourself out there and build those relationships with your professors and advisors—you never know what opportunities they can provide. The more people you know and the more visible you are, the better positioned you’ll be. It really comes down to confidence and initiative; if you know you’re qualified for something, go for it. Also joining RSOs that tie into your interests is very important; you can learn so many things from them and RSOs help you explore different interests you may have. So don’t feel like you have to join an RSO that is all about advertising; you can join a journalism club or a film club. Keep your interests and options open. The same goes for media classes. Just because you’re an advertising student doesn’t mean you have to limit yourself to just advertising classes.

What advice would you give to current advertising students who are looking to network?
My biggest piece of advice would be to be yourself. It sounds simple, but staying true to who you are makes a huge difference. Don’t be shy or scared to put yourself out there—just go for it. Confidence is also key. You have to believe in yourself and trust that you belong here. Even if something feels intimidating at first, having the confidence to try can lead to really meaningful opportunities and personal growth. It is also really important to take advantage of any opportunities that come your way; you never know where those opportunities may lead you. Joining RSOs is also super important in college and getting involved on campus is the best way to meet new people, build skills, and to find your place in the community.

—Interview by Samantha Munoz, New Voices Intern

Bo Ravanh

Get to know some of our College of Media students! Bo Ravanh is a Class of 2026 media and cinema studies major.

Bo Ravanh

What inspired you to choose media and cinema studies as your major, and how did you decide that College of Media was the right fit for you?
I believe cinema is something magical. A film can bring so much good into the world. To me, that’s what the art of filmmaking is about—creating these little worlds and putting them on screen. They can change minds, shift perspectives, and leave a lasting impact. That belief is what pulled me in. The power of cinema is something I take seriously, and I would say never underestimate it. What drew me to this major was not just the subject itself but also the community. The College of Media is a place full of people who care about media and storytelling the way I do. So, choosing the media and cinema studies major felt like the right step to build on that interest and take it further.

How have opportunities at the College of Media or involvement in student organizations helped you grow in media and cinema studies?
Through my media and cinema studies courses, I have built a strong understanding of both the technical aspects of filmmaking and the art and subtext that gives a story emotional resonance with the audience. The MACS courses helped me to understand how people interpret and respond to films, including myself.

I have also been able to apply what I learn in the classroom. I joined the Illini Film and Video RSO as an opportunity to explore filmmaking in a more hands-on setting. It gave me practical experience in content production and film analysis, and it was a great way to collaborate and build connections with a community of student filmmakers who have inspired me to keep learning.

What course within the College of Media have you enjoy or would like to recommend to other students?
If I had to choose a favorite, I’d say MACS 320: Popular Culture. It’s primarily taught by Dr. Josh Heuman, who is a fantastic professor. The class covers a lot of interesting topics and helped me see how popular media affects not just us as individuals, but the world around us. I think that kind of perspective is really valuable for students who are interested in pursuing a career in content creation.

Looking back, what personal or academic achievement are you most proud of, and what is the most useful skill you gained from your time at College of Media?
I’d say one of my biggest personal achievements in college was making a 40-minute short film with a friend. It was an adventure story called The Heart of Daphne, and we didn’t make it for a class. It came entirely from our own motivation and love for filmmaking. Looking back, I don’t think we could have pulled it off without everything we’d learned here. We even hosted a big premiere, and a lot of people showed up to watch. It was such a fun and meaningful experience; it might be my favorite memory from college and definitely something I’m proud of.

What advice would you give to other incoming students?
One piece of advice I’d give is to trust your own voice. In college, especially within the filmmaking community, you’ll come across a lot of opinions about how things should be done. That actually turned out to be one of the biggest challenges for me. For a while, I felt like I had to follow a certain way of doing things to be seen as successful.

What helped me move past that was going back to the reason I started making movies in the first place. When I was a kid, I picked up a [camcorder] and started filming just for the fun of it. There were no rules, no expectations, just creativity and excitement. Remembering that helped me realize that filmmaking isn’t just about following rules. It’s about passion, creativity, and finding your own rhythm. It’s about exploring your own ideas and creating something that feels true to you. So, my advice is to stay curious and learn, because there is a lot to take in here. But also hold on to your perspective. Use what you learn to shape your own style. That is how you grow, and that is what makes you unique as a creator.

—Interview by Vivian Wong, New Voices Intern

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Aaron Anastos

Get to know some of our College of Media students! Aaron Anastos is a Class of 2026 dual degree student majoring in journalism and anthropology.

Aaron Anastos

What made you choose journalism at Illinois?
My older siblings went to Illinois, so I was already familiar with the campus. I started off as an undeclared major but by getting involved in The Daily Illini and UI7 Newsroom, I started to realize how much I enjoyed storytelling. Illinois has such a strong journalism program that I ended up declaring my major in journalism.

What student organizations have you joined?
Since my freshman year, I’ve been an opinions writer for The Daily Illini and a feature reporter for UI7 Newsroom. During my time at The Daily Illini, I served as assistant opinions editor from 2023-2024. In the UI7 Newsroom, I have my own segment called, “Aaron Anywhere.” If you get involved, you slowly start to get to know everybody and build connections.

What classes have you enjoyed the most?
I was lucky enough to take JOUR 205: History of American Journalism with Stephanie Craft, professor of journalism and associate dean for academic affairs, my freshman year. Dr. Craft is a very passionate professor and has a great knowledge of journalism. It gave me a really deep appreciation for the course. Another class that stands out is JOUR 217: Content Producing for UI7. It was like a boot camp for broadcasters and in that class, I learned I wanted to get involved with journalism. It also helped me make friendships that I still have today.

You were awarded the Ebert Fellow role for 2024-2025. What has this experience been like?
I get the opportunity to work with Michael Phillips, a film critic for the Chicago Tribune. He mentors us on writing different pieces, such as film reviews and film criticisms. We get feedback from him and get different experiences within the film industry. We recently went to the True/False Film Festival to cover the event, and it was a really cool experience. We also hold screenings every month, curating certain films through the Ebert Center. The most recent one we did was Dog Day Afternoon.

Do you have any advice for incoming College of Media students?
Do not be afraid to get involved and get out of your comfort zone. Some of the most impactful experiences I’ve had in journalism have been ones that have gotten me completely out of my comfort zone. Also, know that we have a very tight-knit community in journalism. We all have each other’s backs.

—Interview by Edgar J. Nava, New Voices Intern

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Nathan Gonzalez

Get to know some of our College of Media Students! Nathan Gonzalez is a class of 2027 journalism major.

Nathan Gonzalez

Why did you choose journalism at the University of Illinois?
When my mom gave me my first camera, I became interested in videography and editing. In high school we had a sports broadcasting program where we’d livestream all the different games and give weekly news updates. I also gained experience in print journalism in high school through our art magazine and that piqued my interest in storytelling and how I could use different channels to tell stories. When I applied here, I saw a lot of potential in what Illinois built with their journalism program. As a first-generation college student, I didn’t have much guidance, and having the administration and faculty here being so kind and helpful has allowed me to be a stronger journalist. Had I gone to a different program, I am not sure I would been offered these experiences to become the journalist I am today. They’ve really helped me navigate what the field is, what journalism is, what broadcasting and television is, and I feel like now I’m more confident about all that.

How has being here helped you narrow down the sector of journalism you hope to go into in the future?
I knew I wanted to do broadcasting, and I’ve always had a love for television. Growing up I was homeschooled and didn’t have an iPad or an iPhone, so my connection to the outside world came from watching broadcast news on television. The TV stations and the anchors were the ones who taught me about the world around me.   

When the newly remodeled Richmond Studio reopened during my freshman year, I wandered around there and told Ken Erdey, the technical coordinator for Richmond Studio, I wanted to get involved. That experience further reassured me that broadcast was the right fit. I love every aspect of the newsroom, and I feel that it really helped me become a stronger journalist.

Which class at the College of Media have you found the most valuable so far?
I would say the most valuable class I’ve taken is JOUR 400: Newsroom Experience. This class offers a lot of different opportunities. This was my first time getting hands-on experience with studio cameras. I learned how to write a package and how to use it to tell a visual story. I recently was nominated for a Crystal Pillar from the National Academy of Television Arts & Sciences for college students. A lot of what I learned in this class went into developing that package that got me that honorable mention.

What professional experiences will you be doing this summer?
As a White House Correspondents’ Association scholar, I was invited to the White House where I met and questioned White House press secretary Karoline Leavitt on the administration’s relationship with the media. Under this program, I’ll be mentored by Jose Del Pino, international White House correspondent. This summer, I’ll also be interning at Fox News in Washington, D.C., as an assignment desk intern!

Can you talk about your recent research trip to Africa?
We went to Freetown in Sierra Leone, West Africa. We were filming a documentary on period poverty. It is a very impoverished country and period products are very expensive, so girls experience mental shame due to the lack of education about what goes on.

I had never been out of the continent, let alone travel on my own, but for some reason I just thought to myself, why not? As a journalist, my job is to be, as the department likes to say, curious and fearless. So, I just said why not? Why can’t I? I feel that’s what really compelled me.

Is there a professor or faculty member at the College of Media that you’re inspired by?
Someone who I’m extremely grateful for is Kenneth Erdey. He supervises the university newsroom and was one of the first people I met at Meet Media (a welcome week activity for College of Media students where they get the chance to meet their future classmates and professors). I went up to him and asked him how to become a producer. We talked for about an hour that day and, to sum it up, he told me to go to the newsroom and keep showing up. From there he’s helped me with my writing, taught me how to sharpen my work, given me advice on interviews, worked through my packages with me, and offered critiques where I needed them. He’s always ready and willing to give any advice he can. He’s always been there to give me reassurance that mess-ups happen, and that college is the perfect place to make them. He also gave me my first job and has helped me carve out my career path. I love all my professors and they’re all very talented and have helped me very much. But Ken has been there since my freshman year and I’m very grateful for that.

What advice would you give to an undergraduate student within the College of Media majoring in journalism?
I would say to be honest with yourself. I live and breathe what I do because I love what I do. It’ll completely open your world. Journalism will make you connect with people in ways that you would’ve never thought of and connect with people you could’ve never imagined. I would’ve never imagined being in Africa interviewing a young girl about her struggles and challenges. It is truly an eye-opening field. Get ready because it will truly change you.

—Interview by Crystal Oropeza, New Voices Intern

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Brendan Gallian

Get to know some of our College of Media students! Brendan Gallian is a Class of 2027 journalism major. 

Brendan Gallian

Why did you choose journalism at Illinois? 
After visiting other schools and learning more about the College of Media, I realized Illinois offered opportunities and experiences I wouldn’t find elsewhere, and I became more excited about what Illinois had to offer. I’m grateful I decided to attend, as it opened doors I didn’t expect when I first started my college search. 

What drew you to journalism as a major? 
I’ve always loved sports. I played baseball growing up, collected sports cards, and I’m a huge White Sox fan. Journalism has given me a way to stay connected to the world of sports. Sports reporting allows me to combine my love of writing with the energy and excitement of the games. Once I got into feature writing, it became even more meaningful. Instead of focusing on scores and stats, I realized how much I enjoyed telling human stories, capturing the moments and people that don’t always get the spotlight. 

How have your experiences outside the classroom shaped your journalism skills? 
Joining The Daily Illini has been one of the most essential parts of my experience at Illinois. I started as a sportswriter in Fall of 2023, covering cross country, track and field, and later, hockey. Writing two weekly stories and covering previews and recaps pushed me out of my comfort zone. I learned how to move beyond box scores and find the bigger story, like when I wrote about a soccer player scoring his first goal in front of his family. Telling stories like that showed me how much I enjoy feature writing and finding the human side of sports.  Now, as the sports editor, I manage the entire sports section. I assign beats, edit articles, run weekly meetings, and make sure we maintain high-quality reporting. It’s a leadership role that taught me to be organized, work with different writers, and step up when needed.

Outside of The Daily Illini, I interned at Illinois Public Media (WILL), where I produced audio features, including a story about farmers installing wetlands to support local biodiversity. These hands-on experiences gave me a real-world understanding of journalism, helping me to become well-versed in conducting interviews and creating stories that matter. 

What is one of your favorite stories you’ve written? 
One of my favorite stories was about a hockey player who scored his first goal in front of his family. Rather than writing a standard recap, I focused on the personal significance of the moment for the player. That experience reinforced how much I enjoy human-interest storytelling. I also appreciated covering smaller community events, like a local model train show. These stories allow me to highlight moments that may otherwise go unnoticed. They reminded me that journalism is not solely about significant headlines but about capturing meaningful human experiences. 

What are your career goals after graduation? 
My long-term goal is to cover the Chicago White Sox for a professional publication. Although fewer journalists currently cover the team full-time, I want to help fill that gap and tell important stories about the organization. I plan to continue writing human-interest features and sports stories, focusing on the people behind the headlines. Whether I work for a traditional media outlet, a niche publication, or even a museum or historical organization, I want to keep telling meaningful stories. 

What advice would you give to incoming journalism students? 
Believe in yourself and stay committed, even when it gets difficult. Journalism is competitive, and self-doubt is normal, but persistence is key. Try everything, join student media groups, pursue internships, and take different classes because you won’t know what you genuinely enjoy until you explore. Building relationships with professors and peers is also crucial, and the College of Media has many people dedicated to helping students succeed. Most importantly, remember that journalism is about passion. If you love storytelling, that will carry you through the challenges.  

—Interview by Rein Phone, New Voices Intern

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Chloe Barbaise

Get to know some of our College of Media students! Chloe Barbaise is a Class of 2027 journalism major.

Chloe-Barbaise.jpg

Why did you choose journalism as your major?
I’ve always loved to write since I was in elementary school and my interest in journalism came about in middle school. We took a trip to our high school’s journalism program and when I saw the media room, I started to think about journalism as a career interest. Fast forward, I knew that U of I had one of the top journalism programs, and I wanted to come here to study journalism.

What’s the most important thing you have learned as a journalism student?
I would say the most important thing that I have learned is being comfortable using cameras. I did not like taking photos or videos; I enjoy the editing and writing aspects of journalism. However, last year, I took a class with Alison Davis, JOUR 215: Multimedia Reporting. Now, I’m taking another class with her, and I learned that it’s just a part of journalism.

How would you describe New Voices and working with the College of Media?
I really enjoyed being a part of the New Voices program. Daniel Almanza, assistant director of Media Career Services, manages the program and helps us with professional development and gaining different media-related experiences. The program helped us get connected to the College of Media and gave us the opportunity to write for the college website, where I conducted interviews with many faculty members and alumni that I wouldn’t have the opportunity to do otherwise. As a first-generation student, this program made me feel seen by the college as soon as I was enrolled.

Describe your role at The Daily Illini
In my first year at The Daily Illini, I became a copy editor because I love to edit. It consisted mostly of fact-checking, spelling, and grammar. In the spring, I applied to become a senior copy editor. It was a paid position that opened more doors than just continuing as a copy editor.

—Interview by Mariah Brooks, New Voices Intern

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Lauren Barjami

Get to know some of our College of Media students! Lauren Barjami is a Class of 2026 advertising major. 

Lauren Barjami

What interests led you to choose advertising at the University of Illinois?
Prior to coming to Illinois, I knew I wanted to pursue something in business that would also allow me to incorporate creativity. In high school, I started my own business, selling the art I made. When it came time to apply for college, I ended up getting accepted into advertising, which turned out to be the perfect fit for me. I immediately fell in love with the advertising program and the College of Media as a whole. Advertising sort of fell into my lap, and I am so grateful for that because it is a major that allows me to incorporate my personal interests of art and business into what I learn and, eventually, turn that into my career.  

In what ways have your aspirations evolved since you began your college journey?
Throughout my time on campus, I have been able to hone in on what I want to pursue through my involvement in different registered student organizations and classes. I have seen such a broad perspective of different opportunities, which has allowed me to find the specific path in advertising that is best for me. Fall semester freshman year, I took Statistics 107 and fell in love with the course so much that I became a course assistant. This class allowed me to discover my interest in the relationship between statistics and advertising, which goes to show how many routes in advertising you can take when you are given a wide array of opportunities. After exploring the science of advertising, I knew I wanted to go the technological route, so I declared a minor in Computer Science and Informatics. I want to work in some variation of an advertising data analyst role or to get into consulting because those are perfect fusions of technology and advertising. I have a summer internship consulting at Baker Tilly, where I hope to further immerse myself in the technical side of the advertising world and navigate what I want my future to look like. 

Are there any professors or mentors within the College of Media that have helped guide this journey?
There are so many people I look up to within the college and the list will continue to grow. The first College of Media mentor I had was Daniel Almanza, assistant director of Media Career Services. I was a member of the New Voices Internship program that Daniel coordinated, and that experience gave me a chance to develop my skills in media and familiarized me with multiple resources within the college, which was so helpful as a first-generation student. He also encouraged me to join different RSOs like the American Advertising Federation, which is now a primary aspect of my college career. Having that mentor relationship comforted me and acclimated me into the college environment early on. Daniel is always happy to give back to the students he works with, and he is a great person to have around. 

I also want to mention Steve Hall, senior lecturer of advertising—everyone in advertising loves him. He is always running around, doing something, but no matter what, he always gets back to his students and has their best interests in mind. He is such a caring faculty member who is always willing to help students find opportunities and wants them to succeed far beyond graduation. 

Which courses within the College of Media have you enjoyed the most?
One class I really enjoyed was ADV 392: Industry Immersion Experiential Learning, with Amazon Ads and Global Overview, taught by Steve Hall. I loved taking a high-level course that taught me about advertising technology. We worked with a real client, managing actual products, campaigns, and budgets, which gave me insights on how advertising careers operate in the real world. The class taught me how to utilize tools for analytics and allowed me to develop presentation skills by creating and presenting pitches to clients. The class is a great balance between technical and personal skills within the field. 

Another class I really enjoyed is ADV 480: Social Media Analytics with Professor Leona Yi-Fan Su. This course focused on advertising informatics and taught me how to use different programming languages to run social media campaigns. The content of the course was based on the technological parts of advertising that I find most interesting, which made it a perfect class for me.

The last class I want to mention is ADV 409: Media Entrepreneurship with Terry Kasdan, an adjunct lecturer. This class is essentially like Shark Tank. We split into groups to come up with product ideas and present them, teaching us how to advertise and sell properly. The instructor works in the industry, so we are learning from someone with first-hand experience. This class is a good escape from the technical classes I take because it is solely based on creativity and working with a team, which I find to be very enjoyable.

Do you have any advice for current or incoming freshmen as they start their journey? 
Do not put any pressure on yourself at all. Join anything and everything you can. Even for only two weeks, make your schedule back-to-back with trying new things, and then find out what you like most from there. Do not put too much pressure on yourselves over internships, and remember it is okay to get rejected. In college, everyone is on their own path, so don’t be too hard on yourself as you navigate your own. Make it a priority to make friends, join clubs, find hobbies, and have fun. Find a support system that cares for you whether that’s College of Media or anyone else on campus. Don’t focus too much on the past or future, just live in the present and appreciate everything because it all goes by so fast.

—Interview by Brooklynn Hubbard, New Voices Intern

DEV College of Media
119 Gregory Hall
810 S. Wright St.
Urbana, IL 61801
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