Nina Issel  

Get to know some of our College of Media Students! Nina Issel is a Class of 2027 journalism major.

Nina Issel

What made you choose journalism at the College of Media? 

I realized I enjoyed opportunities to dive deeply into specific topics whether it was researching global conflicts or exploring complex issues in detail and presenting the information. That curiosity and desire to investigate stories led me to journalism. I saw it as a way to engage with meaningful topics and share them in a more impactful way. Journalism allows me to explore ideas more actively and share them with others.

What has been your favorite journalism class so far, and why?

My favorite class so far has been Journalism 215: Multimedia Reporting. While it’s a required course, I think it’s incredibly valuable because it introduces students to the wide range of skills needed in modern journalism. Before taking the class, I primarily saw myself as a writer. However, JOUR 215 reintroduced me to photography and exposed me to video storytelling, which has since become one of my favorite formats. It helped me realize how essential visual storytelling is in journalism, not just for informing audiences, but for engaging them in the work too. 

The class also gave me the confidence to continue developing those skills, which led me to take more advanced courses like video reporting and storytelling. Additionally, the feedback I received was very practical and reflective of real-world journalism, which made the experience even more meaningful. The course helped me discover what I enjoy most about journalism and the direction I want to pursue. 

What resources within the College of Media have been most helpful to you as a journalism student? 

Through the Media Technology Center and Richmond Studio, students can check out professional-grade cameras, microphones, and other equipment. Access to that equipment and hands-on resources have been incredibly helpful. As someone who initially found the technical side of journalism intimidating, being able to use the tools and connect with knowledgeable staff made a big difference in my work on campus. Being given opportunities to experiment, make mistakes, and learn in a supportive environment has been invaluable. It allows you to build practical skills that are essential in the field, especially when working with multimedia. 

What has your experience been like writing for The Daily Illini? 

My experience with The Daily Illini has been extremely valuable. I write for the Arts & Entertainment section, where I often focus on topics related to sustainability, technology, and innovation on campus. One of the most impactful aspects has been learning how to manage multiple assignments at once. There are days when I’m attending events, conducting interviews, and working on different stories all within a short timeframe. That fast-paced environment has helped me develop stronger organizational skills and adapt to the rhythm of journalism. It has also given me opportunities to expand my multimedia skills, including photography, especially when covering my own stories. It’s been a great way to gain real-world experience and understand the demands of the profession. 

Tell me about your internship experience with Sunugal 24.  

I recently began my internship with Sunugal 24, and it has already been a very insightful experience. Initially, I expected to work at a traditional radio station, but I quickly learned that the organization primarily operates as a digital media platform, focusing on YouTube and social media. This has been especially exciting because I’m very interested in multimedia and social media journalism. I’ve had the opportunity to observe how content is created, analyzed, and distributed, including reviewing audience engagement through analytics and participating in discussions about partnerships and content strategy. 

Additionally, working in a multilingual environment where French and Wolof are primarily spoken has given me a new perspective on journalism in a global context. It has challenged me to adapt and think more critically about how information is communicated across different cultures. The experience has strengthened my understanding of digital media and reinforced my interest in pursuing journalism through social and multimedia platforms. 

What are your plans after graduation? 

I’m particularly interested in pursuing a career in explanatory journalism, especially within multimedia and social media platforms. While I’m still exploring specific opportunities, I’m drawn to organizations that focus on breaking down complex issues and providing meaningful context for audiences. I believe that much of the current mistrust in media stems from a lack of context and depth in reporting. In today’s fast-paced, attention-driven environment, stories are often delivered quickly without fully explaining the broader background. I’m interested in helping address that gap by creating content that not only informs but also provides historical and social context. By doing so, I hope to help audiences better understand complex issues and form more informed perspectives. 

 What advice would you give to College of Media students interested in journalism? 

My biggest piece of advice is to make sure journalism aligns not only with your interests, but also with your personality and working style. It’s one thing to value sharing information, but journalism involves a fast-paced, constantly changing workflow. You need to be comfortable diving deeply into a topic and then moving on quickly to the next story. It also often pushes you outside of your comfort zone. If you enjoy that kind of dynamic environment and are curious about a wide range of topics, journalism can be incredibly rewarding. Ultimately, it’s about finding a balance between your passion for storytelling and the type of work environment that motivates you. 

—Interview by Andrea De La Torre, New Voices Intern 

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Kirby Cook

Kirby Cook

Email: kmlcook@illinois.edu

Research Interests

Kirby’s primary research interests are advertising, consumer culture, and identity. Throughout her doctoral program, her research has focused on material possessions, accessibility in advertising, and political advertising literacy. Prior to joining ICR, Kirby worked at the University of Illinois Urbana-Champaign as a marketing and communications specialist at Engineering Career Services at the Grainger College of Engineering, and an international student adviser at the International Student and Scholar Services office. Before joining Illinois, she worked as an international consultant at various branding and communication agencies in Stuttgart, Germany; an adjunct business lecturer in Reutlingen, Germany; and a high school English teacher in Daegu, South Korea. Kirby received her master’s degree in advertising from the University of Illinois Urbana-Champaign and her bachelor’s degree in classical languages and literature from the University of North Carolina – Greensboro.

Recent Publications/ Presentations

Cook, K., & Nelson, M. R. (2025, October). The Role of Remote Enculturation and Consumption of Cultural Artifacts in Ethnic Identity Formation and Life Satisfaction among Transracial International Adoptees. Association for Consumer Research Conference (Washington, D.C.). 

Nelson, M. R., & Cook, K. (2024). Qualitative advertising research. In Handbook of Qualitative Research Methods in Marketing (pp. 332-343). Edward Elgar Publishing. 

Nelson, M. R., & Cook, K. (2024). Accessibility and age: Can legibility improve opportunity to process advertising?. Journal of Advertising, 53(3), 307-325. 

Cook, K. (2024, July). The Identity Conflict: Lifelong Journey of a Korean Adoptee [artwork]. Consumer Culture Theory Consortium Conference (San Diego, CA). 

Cook, K., & Nelson, M. R. (2024). Exploring the process of remote enculturation through heritage possessions: A case study of transracial international adoptees. Journal of Consumer Culture, 24(2-3), 233-251. 

Nelson, M., & Cook, K. (2024, January). Critical Eyes, Deceptive Lies?: Political Advertising and You. College Convention (Manchester, NH). 

Nelson, M. R., & Cook, K. (2023). Assessing student knowledge about disabilities and filling the gap: including disability and accessibility content into the advertising classroom. Journal of Advertising Education, 27(1), 23-49. 

Nelson, M., Angrave, L., & Cook, K. (2023, April). Inclusive Design 2023 – Accessibility in Marketing, Communications and Education. University of Illinois Web Con 2023 Conference (Virtual). 

Nelson, M., Cook, K., Haley, E., Ham, C. D., & Paltaratskaya, V. (2023, March). Understanding and Increasing Everyday Persuasion Knowledge about Political Advertising. American Academy of Advertising Conference (Denver, CO). 

Cook, K., & Nelson, M. (2022, October). Scavenger Hoppers & Apex Shoppers: Personification of Consumer Vulnerability in Retail. Association for Consumer Research Conference (Denver, CO). 

Cook, K., & Nelson, M. (2022, March). Consumer “Fit” and Vulnerability: Gender, Sexual Orientation, and the Binary Approach in Retail. Society for Consumer Psychology Annual Conference (Virtual).

Courses Taught

  • ADV 201: Social Media and Personal Branding (Teaching Assistant) 
  • ADV 250: Advertising and Brand Strategy (Instructor of Record, Teaching Assistant) 
  • ADV 284: Consumer Insight (Instructor of Record) 
  • ADV 490: Digital Portfolio (Instructor of Record) 
  • SBC 500: Strategic Brand Communication Essentials (Teaching Assistant) 
  • SBC 501: Strategic Branding: Global Perspectives (Teaching Assistant) 
  • SBC 502: Business of Brands (Teaching Assistant) 
  • SBC 503: Consumer Insights I (Teaching Assistant) 
  • SBC 504: Managing Projects & Teams (Teaching Assistant) 
  • SBC 505: Consumer Insights II (Teaching Assistant) 
  • SBC 508: Promotional Strategy (Teaching Assistant) 
  • SBC 509: Digital Media & Brand Reputation Management (Teaching Assistant) 
  • SBC 510: Messaging Strategy (Teaching Assistant) 
  • SBC 511: Strategic Analytics & Data Visualization (Teaching Assistant) 
  • SBC 512: Professional SBC Capstone Project (Teaching Assistant)

Awards and Honors

  • S. Watson and Elizabeth S. Dunn Fellowship (SP26) 
  • James Webb Young Advertising Travel Grant (FA25) 
  • Barton A. Cummings Academic Excellence Award (SP25) 
  • James Webb Young Graduate Student Teaching Award (FA24) 
  • Lynne Blanton Student Travel Fund (SU24) 
  • Teachers Ranked as Excellent By Their Students: SP25*, FA24*, SP24 (*Outstanding)

What Most People Don’t Know about Me

I taught in South Korea through the U.S. Fulbright English Teaching Program, instructing more than 500 high school students each week.

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Maria Emilia Mancero

Get to know some of our College of Media students! Maria Emilia Mancero is a Class of 2026 advertising major.

Maria Emilia Mancero

What led you to your decision to major in advertising at Illinois?

I’ve always been artistically inclined, so I knew I wanted to major in something where I could still be creative. Advertising checked all those boxes for me. Once I realized that was the path I wanted to pursue, I started searching for schools that offered strong advertising programs.

Illinois immediately stood out to me because it has the oldest advertising program in the country, and as someone from Chicago, I liked that it was still relatively close to home. I also liked that the curriculum felt more specialized. It includes a lot of creativity but still gives students the flexibility to shape the major around their own interests. That was reassuring for me because I didn’t want to pursue something that was overly technical or heavily mathematical. I wanted room to explore different creative directions, and the Illinois advertising program gave me that opportunity. Along with the university’s large network and resources, Illinois felt like the best place for me to study advertising.

What advertising course has been the most valuable to you?

A course that stood out for me was ADV 360: Innovations in Advertising, which introduced me to a lot of the technology and strategy behind modern advertising. I also took ADV 480: Social Media Analytics, where we learned about things like Google search, organic search results, and key metrics such as impressions, clicks, and click-through rates. Even though I originally preferred the creative side of advertising, I found myself deeply interested in ad technology and the analytical side of the field.

I also took ADV 392: Advertising Immersion and Experiential Learning, which allowed me to apply what I was learning. We worked on running Amazon advertising campaigns, developed bidding strategies, and analyzed performance data to see whether our campaigns were successful. I found it fascinating because while creativity plays a role in strategy, it ultimately comes down to understanding the numbers and how to use them effectively. These classes opened my eyes to a new side of advertising I knew I wanted to pursue.

What has your experience been like in the American Advertising Foundation?

I joined AAF during my freshman year and was involved for about two years. I was a part of On The House, which is an agency within AAF that allows students to work on real client projects. Our team worked with a local Mexican restaurant in the Urbana-Champaign area, where we helped with rebranding and designed new menus. It was a really valuable experience because it was likely the first time many of us had ever worked directly with a client—already building experience as freshman. Since the owner primarily spoke Spanish, I was able to communicate with them in Spanish and help bridge that connection with our team, which made the experience even more meaningful for me. I was also involved in AAF’s DEI committee; now known as the Pangaea agency, where we planned cultural events and initiatives within the organization. While it was more community-focused, it was still a great way to connect with others in the advertising program and get more involved in AAF.

What are your career goals after graduating from Illinois, and how has the College of Media helped prepare you for them?

My long-term goal is to work in product marketing or product management. I’ve become really interested in roles where you can help take a product from the initial idea all the way through launch and marketing. I like the idea of combining the creative and strategic skills I learned in advertising while also growing into more of a leadership role focused on a single product.

The College of Media has been really supportive in helping me prepare for these goals. The advisors and faculty are very approachable and always willing to talk with students, which makes a big difference. My advisor has been a great support system, and I’ve always felt comfortable reaching out to professors for guidance. The small size of the college allows for more intimate connections compared to larger colleges, where that isn’t as easy. The college also emphasizes hands-on projects and collaboration in many classes, which has helped me build skills that are vital in advertising. Additionally, Media Career Services frequently provides great networking and career opportunities for students. Overall, the college provides many resources for students to grow in their respective fields.

What advice do you have for students trying to secure internships?

My biggest advice is to leverage the experiences you already have. When applying for internships, I talked about the courses I took at Illinois that introduced me to the skills and topics relevant to the role. It’s important to show employers that you’re intentionally pursuing opportunities that align with your interests. I would also encourage students not to limit themselves geographically or professionally. My current part-time role as a search engine specialist came through a family connection with a marketing agency based in Ecuador, which is where I’m originally from. Working remotely with an international team has allowed me to gain more experience while also using my Spanish. Stepping outside your comfort zone can lead to really rewarding opportunities!

What advice do you have for incoming advertising and media students?

I would advise students not to limit yourself based on what you initially think you want to do. When I first started, I thought I wanted to focus purely on the creative side of advertising, like designing billboards and ads. But once I explored more of the curriculum, I realized my interests were actually in other areas of the field. The advertising program offers a wide range of courses across different areas like strategy, technology, and creative work, so I encourage students to take advantage of that. Try classes in different parts of the curriculum and stay curious rather than feeling like you need to decide on a specific path right away. Being open to exploring different areas can help you discover interests you might not have expected and ultimately find the direction that fits you best!

—Interview by Alexa Camacho Villicana, New Voices Intern

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Liliana Rodriguez

Get to know some of our College of Media students! Liliana Rodriguez is a Class of 2026 journalism major.

Liliana

What led you to your decision to major in journalism at Illinois?

Since high school, I knew I wanted to be in front of the camera and behind the mic. I’ve always been drawn to storytelling and connecting with people. Although my high school didn’t offer journalism or broadcasting classes, I took initiative by contributing to the school newspaper and reporting on football games. At the time, I didn’t fully understand what journalism was, but that experience confirmed my interest to pursue journalism as a career path. Choosing journalism at Illinois felt like a natural next step.

During freshman orientation, I toured Richmond Studio and saw firsthand the professional resources available to journalism students. The newsroom and industry-standard equipment reassured me that I would have the opportunity to gain real, hands-on experience early on. Ultimately, Illinois stood out because of the opportunities it offered and the experiences I knew I could gain here.

What journalism course has been the most valuable to you?

The most valuable course I’ve taken is JOUR 340: Video Reporting and Storytelling with senior lecturer Alison Davis. In this class, I developed practical skills in writing, producing, and presenting video content in a way that is both informative and engaging. Overall, the class helped me grow as both a communicator and storyteller. More importantly, the course reinforced my confidence in pursuing journalism as a career.

What has your experience been like in Fighting Illini Productions?

I currently hold a video production internship at Fighting Illini Productions. Through this internship, I’ve gained hands-on experience in television production and had the opportunity to work with the Big Ten Network’s StudentU, where I was able to serve as an analyst for Illinois softball and provide live commentary during games. Through Fighting Illini Productions, I’ve strengthened my skills both on and off camera within my area of interest in sports media production. I also had the opportunity to intern with the Chicago Sky this past summer, which further expanded my professional experience and network.

What are your career goals after graduating from Illinois, and how has the College of Media helped prepare you for them?

After graduating, I plan to continue pursuing a career in sports and entertainment media, ideally in a role that allows me to be on camera and engage directly with audiences. While sports media has always been my primary interest, my experiences in the College of Media have encouraged me to explore other areas of journalism, including science journalism, media law, and business reporting. Opportunities to interview music and entertainment groups helped me realize that my interests extend beyond sports and into the broader entertainment industry. My long-term goal is to work in a role where I can interview celebrities and influential figures, particularly at major events such as award shows.

The College of Media has prepared me for this path by providing hands-on experience in video production, editing, and storytelling. I’ve developed technical skills using Adobe platforms, as well as experience in photography and audio editing. Just as importantly, I’ve grown more confident in my ability to communicate with others and navigate professional environments. Overall, Illinois has played a key role in shaping both my development as a journalist and my growth as an individual. I’m truly so grateful.

What advice do you have for incoming journalism students?

My biggest piece of advice is to enjoy the moment and to not get too caught up in the pressure. It’s easy to become overwhelmed trying to find the perfect story, secure sources, or worry about whether your work will be accepted. It’s important to remember that professors are there to support you, whether helping you find a new angle or reaching out to a source. The College of Media really tries to understand and engage with their students. Because the College of Media is relatively small, students have many opportunities to build relationships with professors and receive one-on-one support. Sometimes all you need to do is take a step back and breathe. Time goes by faster than you think—I can’t believe I’m already a senior preparing to graduate. Make the most out of your undergraduate experience and have fun!

—Interview by Alexa Camacho Villicana, New Voices Intern

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Seo-Jeong (Rachel) Heo

Seo-Jeong (Rachel) Heo

Email: sjheo2@illinois.edu

Research Interests

My research focuses on human–AI interaction in advertising and marketing contexts, with particular emphasis on how AI-driven advertising shapes consumer perception, attitude, and underlying psychological mechanisms. Specifically, I examine (1) virtual influencers as persuasive agents, (2) large language model (LLM) interfaces as persuasive environments, and (3) social robots as embodied communicators. Across these domains, my work aims to advance theory on AI-mediated persuasion by integrating insights from social and cognitive psychology.

Recent Publications/Presentations

Heo, S.-J., Park, S.-I., Lee, & Y.-J. (2025) Finessing Realism: Harmonizing Mixed Reality and Message Framing in Virtual Influencer Advertising – Mind Perception Theory Application. Proceedings of the 2025 American Academy of Advertising (AAA) 

Park, S.-I., Lee, Y.-J. & Heo, S.-J. (2025) In Watermark We Trust? Exploring How Consumers Cope with AI Influencer Advertising: Multidimensional Persuasion Knowledge and Construal Level Approach. Proceedings of the 2025 American Academy of Advertising (AAA) 

Lee, Y.-J., Heo, S.-J. & Park, S.-I. (2025) When Virtual (vs. Human) Celebrity Voice Matters: Interplay between Celebrity Type and Endorsing Message – Construal Level Theory Application. Proceedings of the 2025 American Academy of Advertising (AAA) 

Heo, S.-J. & Ham, C.-D. (2024), Exploring Motivation to Follow Virtual Influencers (VIs): The Role of Emotional Attachment as a Mechanism for Generating Positive Effects in VI-Endorsed Advertising, Global Advertising Colloquium, Korean Advertising Society, July 2024, Seoul, Korea.

Courses Taught

  • ADV 360: Innovations in Advertising, instructor of record 
  • ADV 283: Advertising & Brand Strategy, instructor of record 
  • ADV 281: Advertising Research Method, instructor of record 
  • ADV 150: Introduction to Advertising, teaching assistant

Awards and Honors

  • Fall 2025 Washington Media Scholars Foundation Fund for Graduate Students, Advertising Division, Association for Education in Journalism and Mass Communication (AEJMC), 2025 
  • Competitive award recognizing outstanding graduate research potential in advertising and media scholarship. Sponsored by the Washington Media Scholars Foundation. 
  • Fall 2025 Maureen Moore Fellowship, Graduate College, University of Illinois Urbana-Champaign, 2025 Graduate fellowship awarded by the UIUC Graduate College in recognition of academic excellence and research achievement. 
  • Spring 2023 List of Teachers Ranked as Excellent by their Students, Charles H. Sandage Department of Advertising, University of Illinois Urbana-Champaign 
  • Fall 2023 List of Teachers Ranked as Excellent by their Students, Charles H. Sandage Department of Advertising, University of Illinois Urbana-Champaign

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Azam Hasanpour

Azam Hasanpour

Email: azamh2@illinois.edu

Research Interests

  • Media Studies
  • Critical Studies
  • Social Sciences
  • Documentary Studies
  • Visual Studies
  • Visual Arts
  • Gender studies
  • Digital Humanities

Azam is a multidisciplinary film and theatre artist with an MA in Cinema from the University of Tehran and an MFA in Film and Media Arts from Temple University. With over eight years of focused experience in filmmaking, she brings a rich background in both artistic practice and academic research. Her work spans narrative film, media art installations, and experimental documentary forms.

Azam’s interdisciplinary work bridges the arts and humanities, particularly in Digital Humanities, Visual Arts, Mixed Media, Documentary Studies and Critical Visual and Media Studies. She is interested in media art installations and essays that explore emerging documentary forms and narrative expression. She has also contributed to the organization of international festivals, including the Fadjr International Film and Theatre Festival, the Tampere Film Festival, and the Philadelphia Independent Film Festival.

Recent Publications/Presentations

Book

  • Hasanpour, A. (2018). “Structure, Time and Narrative.” Institute of Culture, Art and Communication Publications, Tehran, Iran.

Articles

  • Hasanpour, A. (2017). “From Shahrzad the Storyteller to Shahrzad the Playwright: One Thousand and One Nights, according to Reza Kamal Shahrzard.” Conference on 170 Years of Reading One Thousand and One Nights, attended by Professor Ulrich Marzolf. Tehran, Iran. I.S.B.N.: 978-600-222-371-5.
  • Mahmoodi Bakhtiari, B., Aliari, F., Hasanpour, A. (2016). “Representation of Kurds in Iranian Feature Films: A Cultural Semiotic Study.” Cultural Heritage and Tourism Research Center, No. 3, pp. 151-176. I.S.B.N.: 2538-1709.
  • Alasti, A., Hasanpour, A., Mahmoodi Bakhtiari, B. (2015). “Multiplicity of Points of View in Terrence Malick’s Trilogy.” AVANCA/CINEMA (International Cinema Conference), Avanca, Portugal. I.S.B.N.: 978-989-96858-6-4.
  • Hasanpour, A., Mahmoodi Bakhtiari, B. (2015). “The Reflection of Languages and Cultures of the Iranian People in Iranian Feature Films.” University of Tehran, Tehran, Iran.

Conferences

  • Hasanpour, A., Goshtasb, A., Mahmoodi Bakhtiari, B. (2019). “Feminine Private Shows of the Qajar Era: A Feminist Approach.” 6th International Conference of Modern Approaches in Humanities, Paris, France.
  • Hasanpour, A., Mahmoodi Bakhtiari, B. (2017). “The Reflection of Languages and Cultures of the Iranian People in TV Series: A Cultural Semiotic Study.” International Conference on Language and Media (IRIB), Tehran, Iran.
  • Hasanpour, A. (2016). “Shift of Point of View in the Cinematic Narrations of One Thousand and One Nights.” International Conference on Literature and Cinema, University of Tehran and National School of Cinema, Tehran, Iran.
  • Hasanpour, A. (2016). “From Shahrzad the Storyteller to Shahrzad the Playwright: One Thousand and One Nights, according to Reza Kamal Shahrzard.” Conference on 170 Years of Reading One Thousand and One Nights, attended by Professor Ulrich Marzolf, Tehran, Iran.

Courses Taught

  • MAS 100: Intro to Popular TV & Movies

Awards and Honors

  • Motion Picture Association Scholarship Award, Temple Film and Media Arts Departmental Award, Philadelphia, PA, USA. (2024).
  • Philadelphia Student Media maker Grant, Scribe Video Center, Philadelphia, PA, USA. $2000, (2024).
  • Full Fellowship in Film and Media Production program (MFA), Temple University, Philadelphia, PA, USA. (2022 -2025).
  • Winner of the special award for Participation in “Exchange Program, ONE (WO) MAN, ONE CAMERA, ONE SOUND at the National Film School of Denmark and International Media Support (IMS), Copenhagen, Denmark. (2016).
  • Winner of the special jury award for “Thirst”, 5th Iran International Green Film Festival and 9th Green Me Global Festival for Sustainability, Tehran, Tehran, Iran. (2016).
  • Official selection for “Baran” in the Arabian Nights Film Festival: The Cinematheque of Copenhagen and Danish film institute, Copenhagen, Denmark. (2016).

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Luciana Salviano Marques da Silva

Luciana Salviano Marques da Silva

Email: luciana8@illinois.edu

Research Interests

  • Digital Journalism 
  • Artificial Intelligence 
  • Television Studies 
  • Media Literacy 
  • Quality Television 
  • Public Journalism 

Before joining ICR, I completed my Master’s degree in Media Studies at UFRN (Federal University of Rio Grande do Norte), in Brazil. My dissertation focused in Quality Television and public journalism. My Bachelor’s degree is in Social Communication with emphasis in Journalism and Radio & Television studies. During my undergraduate I spent a year in the UK studying Film and TV production at Anglia Ruskin University, in Cambridge.

Courses Taught

  • MACS 100: Introduction to Popular TV & Movies

Awards and Honors

  • Graduated with summa cum laude 
  • Scholarship for the program Science Without Borders

Seo-Young (Selene) Kim

Seoyoung (Selene) Kim

Email: sk217@illinois.edu

Research Interests

Seo-Young (Selene) Kim is a doctoral student at the Institute of Communications Research (ICR). Her research interests lie at the intersection of consumer behavior and human–AI interaction. She examines how people interact with AI and how it shapes their decision-making, particularly in the music entertainment industry. 

Prior to joining ICR, Selene worked at CJ ENM as a strategist in Music IP Marketing and Artist Business. She earned an M.A. in Media & Communication from Korea University and dual degrees in International Studies (B.A.) and Business Administration (B.B.A.) from the Catholic University of Korea.

Recent Publications/Presentations

  • Lee, S. K., Park, H., & Kim, S. Y. (2024). “Gender and Task Effects of Human-Machine Communication on Trusting a Korean Intelligent Virtual Assistant,” Behaviour & Information Technology, 1-20. 
  • Kim, S. Y., & Jung, Y. (2023). “Development of Semantic Differential Scales for Artificial Intelligence Agents,” The International Journal of Social Robotics, 15(7), 1155-1167.

Courses Taught

  • ADV 360: Innovations in Advertising

Awards and Honors

  • Bart A. Cummings Advertising Gift Fund, University of Illinois, 2025
  • Excellence Prize, Student-led Creative Research, Smart Media Service Research Center, 2021

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Ketan Krishna

Ketan Krishna

Email: ketank2@illinois.edu

Research Interests

I am interested in the tools and techniques that have been used to manipulate images throughout history. My research investigates the technical and discursive formations that constitute film restoration. I hope to gain a deeper understanding of how the manipulation of images is framed through the intersecting histories of image generation, reception, and filmmaking. 

I hold an M.Phil degree from Jawaharlal Nehru University, New Delhi, and have previously worked as a documentary filmmaker.

Recent Publications/Presentations

  • “Image Manipulation in Cinema: From Colorization to Restoration.” Presented at the Society for Cinema and Media Studies, Chicago, IL. 2025 
  • “Upscaling the Past: The SD-to-HD Transition and Its Impact on Modern Video Processing.” Presented at the ‘Failing Media’ Graduate Student Conference, University of Chicago. 2025

Aiman Kazybayeva

Aiman Kazybayeva

Email: aimank@illinois.edu

Research Interests

Aiman’s research focuses on advertising, consumer behavior, neuromarketing, and biometrics. She applies methods such as eye-tracking, facial recognition, and GSR to study how consumers process advertising messages and make decisions.

Recent Publications and Presentations

  • Paltaratskaya, V., Zhang, J., Gupta, M., Kazybayeva, A., Peterson, M., & Wise, K. (2023– 2024). Visual attention, comprehension, and memory for visual metaphor in advertising. Submitted to the conference: The Association for Education in Journalism and Mass Communication (AEJMC). 
  • Kazybayeva, A., Smykova, M., & Dushchanova, M. S. (2023). Investigating consumer behavior and psychotypes in the luxury real estate market. KazUEFIT Bulletin, 2(51) 
  • Kazybayeva, A., Rakhimbekova, A., & Wise, K. (2024). Assessing educational potential of AI-generated content: Eye-tracking approach. Poster presentation at Bolashak 23. 
  • Smykova, M., Orazgalieva, E., Abuzhalitova, A., & Kazybayeva, A. (2021). A study of consumer attitudes toward university advertising: A neuromarketing approach. Bulletin of the Karaganda University, 4(104). [In Russian] 
  • Smykova, M., Kazybayeva, A., & Sokhatskaya, N. (2021). Neuromarketing studies of tourism service providers’ advertisements. Bulletin of Eurasian National University named after Gumilyov, Economics, 4. [In Russian]

Academic Roles

Aiman previously served as Dean of the School of Management at Almaty Management University (AlmaU). Before that, she was Program Leader for the Marketing educational program and Chair of the Department of Management, Marketing, and Logistics. She also founded and continues to head the Neuromarketing Laboratory at AlmaU, combining research and practice in consumer behavior studies. She has taught courses in marketing, marketing research, consumer behavior, and neuromarketing.

Currently, Aiman is a PhD student in Communication and Media at the University of Illinois Urbana-Champaign, specializing in advertising, where she also serves as a Teaching Assistant.

Awards and Honors

  • Scholar of the “500 Researchers” Bolashaq Program (2023) 
  • The Best Teacher of Higher Education Institutions of the Republic of Kazakhstan (2020) 
  • Member of the Presidential Personnel Reserve of the Republic of Kazakhstan
DEV College of Media
119 Gregory Hall
810 S. Wright St.
Urbana, IL 61801
217-333-2350