How can science literacy help people better understand the news?



In today’s rapidly evolving media landscape, the spread of misinformation and disinformation regarding scientific topics such as natural disasters, vaccines and climate change can pose a risk to public health. Nancy Averett, a University of Illinois Urbana-Champaign lecturer of journalism and expert in science and environmental journalism spoke with News Bureau physical science and media editor Lois Yoksoulian about how science literacy can help the American public make more informed choices.

Nancy Averett
Photo by Craig Pessman

What is science literacy?

Scientific literacy means using the scientific method to create a systematic process, free of as many biases as possible, to uncover evidence to answer a question.

A scientifically literate person understands that science rarely deals in absolutes. If a study shows there’s a 95% chance that smoking and cancer are linked, then most scientists would say the link is real — even though there’s a small amount of room for doubt. And any scientifically derived result should be reproducible by independent researchers using the same methods.

A scientifically literate person also should understand that scientific knowledge evolves as younger scientists build upon, or occasionally tear down, the theories of the scientists that came before them.

Why is it important for the average American to keep up to date on science news?

We’ve thrived as a nation, in part, because of the incredible scientific breakthroughs that have happened in the past century. For example, most of us don’t wake up in the morning worried about contracting smallpox or having to light a candle to illuminate our bedroom.

But our way of life was built for a world in balance, and now we are out of balance with nature and drastically changing the world. Our warming planet is amping up weather-related disasters like Hurricane Helene and the Los Angeles wildfires. We’re also experiencing incredible technological advances that could lead to more scientific breakthroughs but that also threaten our humanity.

These problems impact our food, our health and our economic stability. Rather than turning away from science at this time, we should embrace it. Science is unique in that it can uncover the truth or at least the truest version of the truth, and information is power.

What are some potential problems with consuming science news in today’s media environment?

People get their news from a wide range of sources that may or not be trustworthy. For example, popular podcaster Joe Rogan told his viewers that he wasn’t going to get the COVID-19 vaccine because he worried about its safety. This undoubtedly led to some people deciding not to get the vaccine even though Rogan had zero evidence that it was unsafe.

Even journalists in more traditional media are notorious for disliking math and not understanding things like statistics. They tend to shy away from science or fail to explain it in a way that helps people understand why it’s important. They’re also intimidated by scientists, so they don’t press the scientists to explain their work in an understandable way.

There are ways for journalists and scientists to combat these problems. For example, one acclaimed environmental health researcher went on Joe Rogan’s podcast to talk about her research looking at how certain chemicals are disrupting fertility. She wanted to get her message about the dangers of these chemicals to as many people as possible, so she didn’t just stick to more mainstream media outlets.

I think scientists are getting better at recognizing that if they want the public to understand and appreciate what they do, they need to communicate better. And when students take classes like my science journalism class, they gain confidence that they can cover science.

How can readers fact-check scientific claims in the media?

Readers can always look at the original source. Any scientific claim should have been published in a reputable scientific journal. That means it has gone through peer review — scientists, who were not involved in the research, have examined how the study was organized, the methods used, the sample size, how it dealt with various biases that might creep into the research, and the statistical analysis.

In one of my journalism classes, I show students an Instagram post from a lifestyle influencer who posts about the “health benefits” of drinking raw milk. The influencer quoted part of a study, so I asked my students to look up the study and read the abstract. They found that while the influencer had quoted part of the study accurately, she’d left out another part that described the dangers of drinking raw milk.

Another issue is reproducibility. If scientists from different institutions and parts of the world are in general agreement with a scientific claim, it’s more likely to be true. For example, a consensus of the world’s scientists agree that fossil fuel use is linked to the warming of Earth’s surface.

Another approach is to go to a reputable fact-checking source such as Snopes, Mediawise and Politifact.

Is there any way readers can spot potential author/media outlet bias in science stories?

Yes. Be aware of headlines that claim absolutes such as a scientific study had 100% effectiveness. Science just doesn’t work that way. The most a study can show is that there’s a strong chance that something works or is true.

A good science news story will include an outside source — someone in the same field as the scientist who was not involved in the research. This source may offer criticism of, or skepticism about, the study, or they may praise it. I would be skeptical if a news story doesn’t include an outside voice.

Consider the scientist who led the study. Are they affiliated with an institution known for producing good science? The journal Nature just published an analysis of the universities with the most retracted journal articles in science. You can also check the website Retraction Watch and type in a researcher’s name to see if they’ve published any studies that were later retracted.

There are also some simple things to think about when evaluating a study or a story about a study. How many subjects were part of the experiment? The smaller the number, the less robust the findings. What type of study is it? There are observational studies, where the scientist carefully observes something and makes conclusions; experimental studies where scientists manipulate two or more variables to find an answer; and randomly controlled trials. The latter is the gold standard.

The media is supposed to present the news without taking sides, but that doesn’t mean they should give equal weight to both sides. Going back to the example of fossil fuels and global warming, there’s very strong evidence gathered from many scientists that the two are linked. So I think journalists should be able to report on climate change or vaccines as a way to stop the spread of disease without giving equal support to climate change deniers or anti-vaxxers.

There is also a potential for journalists to put scientists on a pedestal and never question their findings. That’s a more subtle kind of bias. Scientists do make mistakes; they can have implicit biases or their funding may support research that’s not necessarily in the public’s best interests. Journalists should approach their work with some healthy skepticism.

Editor’s note:

To reach Nancy Averett, email naverett@illinois.edu.

View original press release.

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Advertising and ICR faculty, students present research at 2025 American Academy of Advertising Conference



Advertising faculty and graduate students in the MS advertising and ICR doctoral programs, as well as several alumni, participated in the 2025 annual conference of the American Academy of Advertising, held March 6-9 in Pittsburgh, Pennsylvania.

ADV and ICR students at 2025 AAA
ICR doctoral student Alice Ji and advertising graduate student Ruiheng (Rachel) Sun co-present “TikTok Made Me Buy It” at the 2025 AAA conference.

Faculty and graduate students participated in eight paper presentations and three panels, discussing research and ideas related to teaching AI and advertising, disability, ethics and data, and more.

As vice president of AAA, Chang-Dae Ham, professor of advertising and associate head of graduate studies, organized the research paper reviews and conference program and Kevin Wise, professor of advertising, served as chair of AAA’s graduate student committee.

The full list of Illinois papers and authors included:

“Finessing Realism: Harmonizing Behavioral Realism and Message Framing in Virtual Influencer Advertising – Mind Perception Theory Application”
Seo Jeong Heo, Se Il Park, Floria Yujin Lee

“Does Authenticity Matter? The Impact of Visual Realism and Humanlike Expressions on the Effectiveness of Virtual Influencers”
Jinping Wang (University of Florida), Assistant Professor Guolan Yang

“Navigating Consumer Acceptance of Cultured Meat: An Exploratory Narrative Review of Communication Strategies”
Ziyang Gong, Tianli Chen, Yan (Anna) Liu, Associate Professor Leona Yi-Fan Su, Jingen Xuan

“In Watermark We Trust? Exploring How Consumers Cope with AI Influencer Advertising: Multidimensional Persuasion Knowledge and Construal Level Approach”
Se Il Park, Floria Yujin Lee, Seo Jeong Heo

“TikTok Made Me Buy It: Breaking Expectations with Shoppable Ads”
Alice Ji, Muskan Khowaja, Kevin Gilloly, Haoxue Luo, Nelson Oshodi, Zoe Randolph, Ruiheng Sun, Chun-Yao Wang, Professor and Head Michelle Nelson

“Exploring How Consumer Evaluation of Social Justice Issues Influence Brand Activism Effectiveness”
Assistant Professor Louvins Pierre, Carolyn Lin (University of Connecticut)

“Understanding Consumer Engagement with Vertical Farming Brands on Twitter: An Approach Using Guided Latent Dirichlet Allocation for Topic Modeling”
Junqi Shao, Tianli Chen, Associate Professor Leona Yi-Fan Su

“When Virtual (vs. Human) Celebrity Voice Matters: Interplay between Celebrity Type and Endorsing Message – Construal Level Theory Application”
Floria Yujin Lee, Seo Jeong Heo, Se Il Park

Panels

“Teaching Data Ethics in Advertising: Pedagogical Approaches That Meet Industry Demand“
Natalie Brown Devlin (University of Texas at Austin), Associate Professor Ewa Maslowska, Daniela Molta (Syracuse University), Associate Professor Harsh Taneja

“Generative AI and the Future of Advertising Creativity: Bridging the Gap Between Academia and Industry”
Weizi Liu (Texas Christian University), Yanyun (Mia) Wang (University of Boulder), Assistant Professor Louvins Pierre, Tripp Westbrook (Firehouse Agency), Linda Groendyke (Digital Insights Labs), Jon Irwin (Liquid Agency)

“Disability DEI in Advertising: Preparing Future Advertising Professionals to Embrace Disability Authentically in Their Work”
Cathy Chan Butler (American Association of Advertising Agencies), Josh Loebner (VML), Professor and Head Michelle Nelson, Edward Timke (Michigan State University), Beth Haller (Towson University), Erin Whiteside (University of Tennessee), Summer Shelton (Limelight Insights by Shugoll), Maria DeMoya (University of Tennessee), Eric Haley (University of Tennessee)

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Advertising, ICR alum receives prestigious 2025 Erwin Ephron Demystification Award



hlen Katz

Helen Katz (MS ’86, advertising; PhD ’88, ICR), EVP of Research at Publicis Media, has been named the recipient of the prestigious 2025 Erwin Ephron Demystification Award. This lifetime achievement award honors industry leaders who are exceptional communicators and excel in making complex subjects accessible, embodying the spirit of legendary advertising research guru Erwin Ephron.

Katz, the 11th recipient of this esteemed award, has had a significant impact throughout her career, most recently leading the global data intelligence practice at Publicis Media. In her speeches and writings, Katz has consistently and passionately argued that effective media selection requires reliable measurement based on high-quality data.

She has also distinguished herself as a teacher, serving as an adjunct professor at both DePaul University and New York University. In addition to numerous articles in industry publications and academic journals, Katz has authored three textbooks on advertising and media, including the widely acclaimed The Media Handbook, now in its 8th edition. 

Katz is a member of the U.S. Joint Industry Committee on alternative currencies, a member of the Media Rating Council, and of the ARF Board of Trustees. She served on the James Webb Young Advisory Board and continues to support the Charles H. Sandage Department of Advertising through case studies for classes. 

Read more.

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Advertising alum Armando Sanchez-Monsivais chosen for AAF’s Most Promising Rising Star Award



Armando Sanchez Monsavais

Armando Sanchez-Monsivais (BS ’19, advertising), integrated marketing manager at Discord, received the American Advertising Federation’s Most Promising Rising Star Award for 2025.

The Most Promising Rising Star Award recognizes alumni who have made notable contributions to the advertising industry within five to eight years of graduating from the Most Promising program.

This accolade celebrates individuals who have demonstrated exceptional talent, leadership, and innovation in their careers, making a significant impact on the field and championing an inclusive industry along the way.

Recipients of this award embody the values and excellence that the Most Promising program instills in its inductees and serve as inspiring role models for current students and aspiring advertising professionals.

At Discord, Sanchez-Monsivais’sjob is to ensure the platform’s features, partnerships, and brand reach gamers in an impactful way that makes them excited to hang out and game with their friends. 

He has served on the advisory board for We Are Next, where he spearheaded the Brand Ambassador Program, the Young Talent in Tech team, and the widely popular Coffee at a Distance.

In addition to serving on the Charles H. Sandage Department of Advertising’s James Webb Young Advisory Board, he is also on the AAF’s Mosaic Next Generation Leadership Council, ADCOLOR Advisory Board, and Creative Ladder Alumni Advisory Council. 

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How soon will TV networks move to paid-streaming model?



Slowly but surely, streaming is becoming the preferred method of watching television and increasingly there is little content that is not available on streaming. Slowly but surely, the trend is that all content is migrating to become available on streaming, and on occasion exclusively so.

Harsh Taneja

Harsh Taneja, associate professor of new and emerging media in the Charles H. Sandage Department of Advertising, was quoted in The News-Gazette’s “Kathy’s Mailbag” series on March 14.

Addressing how soon TV networks would move to a paid-streaming model, Taneja says there is no reason to believe that network shows belonging to the biggest broadcast networks will become streaming-only. At least not yet.

“Broadcast and cable TV is very much alive, (and) will be in fall 2025. However, it isn’t thriving,” he said.

Journalism alumna Marilynn Preston supports well-being initiatives for College of Media students



From her standing desk at her home office in Northern California, Marilynn Preston (BS ’67, journalism)—journalist, healthy lifestyle expert, and Emmy-winning TV producer—spoke with zeal about the role health and wellness has played in her life and why she’s inspired to share her passion with students in the College of Media. 

Preston in sunglasses

“Media is so changed now as a profession. It’s a high-risk, high-stress profession that you have to train for in a way that just didn’t exist before,” Preston said. “If journalism students can learn these valuable self-care skills in college, calming their minds and strengthening their ability to focus and perform under pressure, they can benefit and thrive for the rest of their life.” 

Preston’s generous support of a multi-year series on wellness and self-care is aimed at helping nurture students while on campus and prepare them for a career in a demanding field that can take a physical and emotional toll on its professionals. 

Deadlines, covering traumatic events, and avoiding burnout are just a few of the stressors a journalist may face throughout their career.

I”m just so grateful that the College of Media sees the value of self-care as a way to deal with anxiety in these destabilizing times. I hope to see the self-care program grow and pick up steam. It’s a great new initiative and I’m excited to see where it goes.

So far, two wellness events have been organized through the Richard and Leslie Frank Center for Leadership and Innovation in Media—a well-being open house for students in Spring 2024 and a breath workshop and presentation with James Nestor, author of Breath: The New Science of a Lost Art, in Fall 2024. 

Another wellness event for Media students is planned for this spring, focusing on the power of nasal breathing and stress reduction. College of Media faculty and staff are also welcome at these events. 

“I’m just so grateful that the College of Media sees the value of self-care as a way to deal with anxiety in these destabilizing times. I hope to see the self-care program grow and pick up steam. It’s a great new initiative and I’m excited to see where it goes,” she said.  

Preston- headshot

Preston is a verifiable expert when it comes to the subject of health and personal well-being.

She’s the creator of Energy Express, America’s longest-running syndicated fitness column that ran for 43 years, reaching millions of newspaper readers across the country. She’s had three books published, with her most recent deemed an Amazon best-seller. 

She also created, wrote, and produced the Energy Express TV series beginning in the 1990s that ran in 120 cities, won two Emmys, and a Women’s Sports Foundation award.

A trailblazer in her field, Preston started writing about personal wellness and the mind-body connection as a feature writer at the Chicago Tribune, back when life-changing practices like meditation and yoga were just beginning to capture people’s attention.

“In Chicago in 1976, yoga and yogurt were interchangeable terms,” she said. 

Preston says her columns were about “having fun and staying healthy,” and they covered a myriad of topics, from injury prevention and weight-loss to integrative medicine and holistic healthcare. 

She shares the same ideas in her books, Dear Dr. Jock: The People’s Guide to Sports and Fitness; Work Well, Be Well; and All Is Well: The Art {and Science} of Personal Well-being. Her publisher asked her to write a second edition of All Is Well during Covid and now Preston considers it her most valuable book. “Covid turned our lives upside down, and learning to prioritize self-care is something we’re all still struggling with.” 

K9 Huff at a College of Media well-being open house
UIPD Therapy K9 Huff was a featured attraction at the College of Media Well-Being Open House for students in Spring 2024. (Photo by Nathan Gonzalez, photography intern.)

Preston recommends simple routines like walking outdoors in nature and even taking quick naps, habits that have been measured and proven to be beneficial to a person’s health.

In recent years, she’s discovered that breathwork and meaningful in-person connections can have a huge impact on overall health and wellness, much greater than scientists ever realized. 

“Find a way to experience fun, joy, and pleasure because if you value your own well-being, that becomes your North Star for life” she said. 

Preston- yoga

In addition to supporting College of Media students, Preston also serves on the board of a nonprofit organization in Chicago called Girls in the Game, which works with girls in under-resourced neighborhoods to provide them with exposure to sports, fitness, leadership, and team play. Recently, she’s helped GIG focus on teaching self-care skills to the girls—practices like breathing, journaling, and mindful movement—and the girls are very happy to have these new ways to handle stress and anxiety.  

While Preston recognizes the current journalism landscape presents new and difficult challenges, she’s still thinks “it’s a wonderful time to be a journalist because the country has to heal, and journalists can help with that.” 

Speaking from her own personal experience, Preston is grateful journalism provided her with the opportunity to educate so many people throughout her career and, hopefully, transform lives. 

“Journalism can be a wonderful ticket to ride and see the world and write about things you care about and help people build better lives,” Preston said. “Helping others get through these confusing times is more important than ever.” 

For more information and writings from Preston, visit marilynnpreston.com. 

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Public Relations Student Society of America at Illinois back in action thanks to student-led mission



The Public Relations Student Society of America at Illinois is back after a four-year hiatus, thanks to a group of determined students who revitalized the local chapter.

PRSSA at adv event
Pictured at right, Jordan Butler, a senior in journalism and president of PRSSA at Illinois, with other members at Advertising + You in Fall 2024.

Jordan Butler, a senior in journalism and president of PRSSA at Illinois, said a call to action in a College of Media newsletter last spring led to a group chat amongst students which ultimately became the impetus for the official return of PRSSA at Illinois in Fall 2024. The local chapter had been inactive since 2019.

“Over [this past] summer, a couple of [us] took on [the executive board positions] and then this semester and last semester we started to really build out more. We’ve been working to gain more members and to let people know who we are, and [organizing] different activities and events across campus,” Butler said.

The Illinois chapter of PRSSA was originally formed in 2012 to offer students the chance to work with real clients, put together campaigns, and network with industry professionals.

The goal today remains similar, says Butler, who noted the group’s emphasis on helping students learn how to communicate effectively.

I think people have this very rigorous idea of what PRSSA is in the sense of [it being] very structured or business-like, but it’s so much more than that. And there’s so much that falls under the realm of PR that I think you don’t know it until you do it, until you try it, until you talk about it.

However, Butler also hopes its members “have found different things that [are] fun or interesting through public relations that perhaps they weren’t maybe as interested in when they walked through our doors or started with us.”

Butler can attest to how PRSSA at Illinois has helped her improve her communications skills. As an introverted person, Butler admits she doesn’t always feel comfortable reaching out to others first or speaking to a crowd, but her experience as president has allowed her to hone that skill.

“I’ve really learned how to kind of put myself out there in those positions and network with people and do a lot of public speaking, even if it makes me really nervous,” said Butler, who also works as a communications and social media intern at Research Park, a technology hub for corporate research, development operations, and startup companies at the University of Illinois Urbana-Champaign.

Currently, PRSSA at Illinois includes a small membership of less than 15 students, but Butler hopes to see that number go up in time.

“We’re just trying to get our names out there as much as possible but also focus on what our members are really interested in doing and what they’re really interested in learning about,” she said.

PRSSA at Illinois, which is open to all majors, holds meetings every Wednesday from 5:30-6:30 p.m. in 31 Gregory Hall.

In response to student interest, a public speaking workshop will be held soon.

Butler encourages any students interested in PRSSA to join a workshop or a meeting to talk to current members and ask questions.

“I think people have this very rigorous idea of what PRSSA is in the sense of [it being] very structured or business-like, but it’s so much more than that. And there’s so much that falls under the realm of PR that I think you don’t know it until you do it, until you try it, until you talk about it,” she said.

For more information about PRSSA at Illinois, check out their Instagram page @illinoisprssa.

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Ebertfest adds Barbara Kopple’s Academy Award-winning ‘Harlan County U.S.A.,’ Angus MacLachlan’s ‘A Little Prayer,’ and David Fortune’s ‘Color Book’

Actors David Strathairn, William Catlett, and Jeremiah Daniels, two-time Academy Award-winning documentarian Barbara Kopple, and directors Angus MacLachlan and David Fortune join this year’s star-studded lineup



CHAMPAIGN, IL (February 20, 2025) — Roger Ebert’s Film Festival, also known as Ebertfest, announced today the addition of three new films to this year’s festival, to be held April 23-26 at the Virginia Theatre in downtown Champaign:

  • Barbara Kopple’s Academy Award-winning HARLAN COUNTY U.S.A.
  • Angus MacLachlan’s A LITTLE PRAYER starring David Strathairn, Jane Levy, Celia Weston, Will Pullen, Anna Camp, and Dascha Polanco
  • David Fortune’s COLOR BOOK starring William Catlett, Brandee Evans, Terri J. Vaughn, and Jeremiah Daniels
Harlan County USA

Kopple, MacLachlan, Fortune, Strathairn, Catlett, and Daniels will all be making their Ebertfest debuts with each receiving a coveted “Golden Thumb Award” following their screenings.

HARLAN COUNTY U.S.A., winner of Best Documentary at the 1977 Academy Awards, will include a post-screening discussion with director Barbara Kopple. The film, which received critical acclaim and currently holds a 100% Rotten Tomatoes Score, had its world premiere at the 14th New York Film Festival in 1976.   

In this documentary about labor tension in the coal-mining industry, Kopple films a strike in rural Kentucky. After the coal miners at the Brookside Mine join a union, the owners refuse the labor contract. Once the miners start to strike, the owners of the mine respond by hiring scabs to fill the jobs of the regular employees. The strike, which lasts more than a year, frequently becomes violent, with guns produced on both sides, and one miner is even killed in a conflict.

“The film retains all of its power, in the story of a miners’ strike in Kentucky where the company employed armed goons to escort scabs into the mines, and the most effective picketers were the miners’ wives—articulate, indomitable, courageous,” said Roger Ebert in his 4-star review.  

A LITTLE PRAYER will be complemented with a post-screening discussion with director, writer, and producer Angus MacLachlan and actor David Strathairn. The film had its world premiere at the 2023 Sundance Film Festival. 

A Little Prayer film still

The film follows a man who tries to protect his daughter-in-law when he discovers his son is having an affair. A LITTLE PRAYER touches upon a variety of issues in a changing modern South, including a woman’s volition over her own body, war veterans grappling with PTSD, and the limits of patriarchal interference. 

“Our festival line-up has been carefully curated to give our loyal Ebertfest audiences films that will make them laugh and may make them cry, but even more important, these films and our guests will serve to confirm that we are all in this together,” says Ebertfest Co-Founder Chaz Ebert. “We gather to understand each other better, but also to just have fun!”

COLOR BOOK will be presented with a post-screening conversation with director David Fortune, cast members William Catlett and Jeremiah Daniels, and producer Kiah Clingman. The film had its world premiere at the 2024 Tribeca Festival in NYC. COLOR BOOK’s Ebertfest debut will be sponsored by the Alliance for Inclusion and Respect. 

Color Book film poster

COLOR BOOK tells the story of single father Lucky who, following his wife’s recent passing, finds himself navigating the challenges of raising his son Mason, who has Down syndrome. Seeking solace, Lucky and Mason embark on a journey across Metro Atlanta to attend their first baseball game together. Throughout their day-long trip, they encounter Murphy’s Law. From car breakdowns to missed trains, the duo faces a series of obstacles that test their relationship with each other. Despite the setbacks, they persevere, determined to reach the game. COLOR BOOK provides an intimate portrait of a father and son while exploring the experiences of raising a child with Down syndrome, highlighting the strength and resilience that emerge from their bond.

The 2025 Roger Ebert’s Film Festival will open with a new 70mm print of the Western classic THE SEARCHERS (1956), starring John Wayne and Natalie Wood on Wednesday, April 23. Additionally, Guy Maddin’s RUMOURS will screen, and Todd Phillips’ THE HANGOVER will close out the festival on Saturday, April 26. The festival recently announced a 40th anniversary screening of Susan Seidelman’s DESPERATELY SEEKING SUSAN, as well as screenings of Azazel Jacobs’ HIS THREE DAUGHTERS and Baltasar Kormákur’s TOUCH. 

Additional updates to the festival program will be announced in the coming weeks.

Ebertfest passes are currently available to purchase online or by calling the Virginia Theatre box office at 217-356-9063. Individual festival passes to see all films cost $200, which includes reserved seating.

Roger Ebert was a Pulitzer Prize-winning film critic for the Chicago Sun-Times, a University of Illinois journalism alumnus, and an Urbana native.

Chaz Ebert is also the author of the indie bestseller It’s Time to Give A FECK: Elevating Humanity through Forgiveness, Empathy, Compassion, and Kindness.

Ebertfest is hosted by Chaz Ebert and Nate Kohn, the festival director since the very beginning, in collaboration with the College of Media at the University of Illinois Urbana-Champaign.

For additional information, please visit ebertfest.com, and follow us on social media:

Facebook: https://www.facebook.com/Ebertfest/
Instagram: https://www.instagram.com/ebertfest/ 

To become a supporting Festival Sponsor please contact Molly Cornyn, the Festival Coordinator, at mcornyn2@illinois.edu. 

Ebert Symposium 2025 focuses on Artificial Intelligence



The 2025 Chaz and Roger Ebert Symposium, presented by the Roger Ebert Center for Film Studies, will address “Artificial Intelligence Imagined and Realized.” The Ebert Symposium’s mission this year is to bridge academic research with broader cultural conversations about the uses of artificial intelligence. 

Join us for this free two-day event on April 22-23, featuring a film screening, a keynote speaker, and a roundtable discussion. The Ebert Symposium is co-sponsored by the Institute of Communications Research.


Tuesday, April 22

Film Screening

Her movie image

7 p.m., Knight Auditorium, Spurlock Museum

Watch a screening of Spike Jonze’s award-winning film Her (2013). Jonze’s film follows the solitary life of Theodore Twombly (Joaquin Phoenix) as he begins to use the AI chat technology Samantha (voiced by Scarlett Johansson) to come to terms with the break-up of his relationship. The film melds technology and the human condition through a quiet and moving journey of self-discovery.


Wednesday, April 23

Keynote Speaker

Bukatman

9:30-10:45 a.m., Knight Auditorium, Spurlock Museum
Register to join via Zoom

“Artificial Annoyance and Augmented Hilarity: The Disordered Personalities of AI Comedy”

The Ebert Symposium keynote will be delivered by Dr. Scott Bukatman, Professor of Film and Media Studies at Stanford University, who will use science fiction literature, film, and comics to explore how AI helps reveal “the downsides of personality.”

University of Illinois Faculty Roundtable

headshot of Mike Yao
Ji
Kerr
Grosser
Markley

11 a.m.-12:30 p.m., Knight Auditorium, Spurlock Museum
Register to join via Zoom

A roundtable discussion at 11 a.m. on the intersection between science fiction and engineering. The conversation will cover the interplay within real-world AI technologies by concentrating on the portrayals of artificial intelligence in film and popular culture. This conversation will be moderated by Professor Mike Yao (Digital Media), director of the Institute of Communications Research, with panelists Professors Heng Ji (Computer Science), Alison Duncan Kerr (Philosophy), Ben Grosser (New Media), and Robert Markley (English).

Note: The second roundtable featuring Ebertfest filmmaker guests unfortunately had to be canceled.

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American Advertising Federation at Illinois boasts largest student chapter in the nation



The American Advertising Federation at Illinois is the largest student chapter in the nation, currently boasting more than 400 members. Caroline Burns, a senior in advertising and president of the AAF at Illinois, knows why.

AAF- 24-25
Pictured at left, Caroline Burns, senior in advertising and president of AAF at Illinois, credits the student organization with helping her find success and community. (Photos courtesy of Caroline Burns.)

“I think it’s a combination of we’ve been around for so long at the University of Illinois so there’s the legacy there, but it’s also just the people are so great. I think once you join, you find your tight-knit community and you find your people,” Burns said.

AAF at Illinois, which is one of more than 1,000 registered student organizations on campus, helps to equip members with the tools, skillsets, and experience to make an impact in the advertising field. It’s open to any major but the majority are advertising focused.

There are 13 separate agencies that operate within AAF that specialize in different areas of advertising, including video ad production, consumer insights, and experiential marketing.

While each agency has a different purpose, they all provide members with the opportunity to work with real clients, tour ad agencies, and gain insider knowledge about the industry.

Many of the agencies include student teams partnering with clients, who are typically from the Champaign-Urbana area, and helping them execute an advertising campaign.

Last semester, an AAF agency worked with the Libman cleaning supply company and created a video ad for them. This semester, a team carried out a full-service ad campaign for Atomic Wings, which recently opened on Green Street in Champaign.

AAF has just set me up for so much success—jobs, everything, I owe it all to AAF.

Burns likes to think of AAF as a mini-internship that gives students “a little peek of what your life might be like in the advertising industry.”

Some of the agencies are considered “open,” which means they are designed for any experience level, while others require an application process.

In addition to agency experiences, AAF members participate in competitions, take trips, and plan social events throughout the year.

The annual National Student Advertising Competition will be held in South Bend, Indiana, on April 12, with an Illinois team presenting an ad campaign for AT&T. The Illinois team earned second place at the district level competition in 2023.

Carrie Wilson-Brown, lecturer of media and cinema studies and of advertising, and faculty advisor for the NSAC team, said the competition is an opportunity for students to apply their classroom knowledge and skills in the advertising industry.

In addition, Wilson-Brown said preparing for the competition allows students to gain confidence and find talents and leadership abilities they didn’t know they had.

AAF meeting
AAF students at a meeting.

“There is an excitement and comradery that builds throughout the year as the team sees their ideas, plans, and goals take shape into a real-world marketing campaign,” Wilson-Brown said.

Burns thanks AAF for helping her find her first internship during her sophomore year at a networking event held in Chicago. She interned last summer at Pepsi, which led to a job offer after graduation in Boston as a customer account manager.

“AAF has just set me up for so much success— jobs, everything, I owe it all to AAF,” she said.

AAF’s spring registration opened on February 10 for new members. Burns recommends students review the agency descriptions on the website and then try different ones for a few weeks.

“[Students should] see what fits their schedule and their interest and then by the third week, they should have a pretty set idea about what they would want to stick with for the semester, whether that’s one agency, two, or even three,” Burns said.

She also advises prospective members to talk to students in the agencies and those running it. 

“There are so many opportunities to grow and network, not only personally but professionally,” Burns said. “Community is what we’re all about.”

Read more about the AAF at Illinois or follow them on Instagram @aafillinois.

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DEV College of Media
119 Gregory Hall
810 S. Wright St.
Urbana, IL 61801
217-333-2350