Advertising and ICR alum Ronald Taylor passes away

Ronald E. Taylor (MS ’71, advertising; PhD ’83, communications, ICR), devoted scholar, teacher, and mentor, passed away at his home in Tennessee on September 11. 

After receiving his PhD from the Institute of Communications Research at the University of Illinois Urbana-Champaign, Taylor joined the University of Tennessee as the head of the Department of Advertising, where he built a nationally recognized advertising program at both the undergraduate and graduate levels. 

During his tenure, the Department of Advertising was rated by US News & World Report as one of the top eight advertising graduate programs in the country. After a reorganization of the college, Taylor served as the director of the School of Advertising and Public Relations until 2011. 

Taylor was an active member of the American Academy of Advertising, where he served as secretary. In 2013, he was awarded AAA’s Charles H. Sandage Award for Teaching Excellence, which recognizes outstanding contributions to advertising education. 

Academically, he was a champion of qualitative research and a recognized leader in advertising message strategy. He is best known for his “Six Segment Strategy Wheel” conceptualization, which he published in the Journal of Advertising Research in 1999.

Read his obituary.

Ronald Taylor

I on the Media



“I on the Media” is a series from the University of Illinois College of Media in which faculty, staff, and students at the college address current issues and research. It began in 2020 to discuss the impact of COVID-19 on media-related issues. 

Hear from our experts

9/8/2023

In this Q&A, Professor Brant Houston, Knight Chair of Investigative and Enterprise Reporting in the Department of Journalism, discusses the implications of the August 11 police raid on the Marion County Record, run by retired associate professor of journalism Eric Meyer. 

9/7/2022

Angela Aguayo, associate professor of media and cinema studies, discusses the Illinois Community Media Project, funded by Chancellor Jones’s Call to Action to Address Racism & Social Injustice Research Program. The project supports people making and circulating media that is most aligned with the interests of that community. (Video produced by Andrew Hall.)

1/18/2022

Nikki Usher, associate professor of journalism, discusses their new book, News for the Rich, White, and Blue: How Place and Power Distort American Journalism. They argue that “the future of journalism conversation is actually a future of democracy conversation.” (Video produced by Andrew Hall.)

12/8/2021

Brian K. Johnson, professor of journalism, demonstrates how he applies a photojournalism methodology to his creative works and how to find the unseen in the seen.

11/5/2021

Kevin Wise, professor of advertising, discusses current studies at the MAD (Media and Advertising) Lab, where researchers have access to psychophysiology, eye-tracking, and virtual reality equipment. (Video produced by Andrew Hall.)

2/9/2021

Victor Font, lecturer in media and cinema studies, discusses how the pandemic affected film production in his class last spring, how he approached fall semester, and why he’s optimistic going forward. (Interview conducted by Connor Ciecko, Videography and Photography Intern.)

Watch the student film that was disrupted by the pandemic.
Watch the Normal Rockwell-inspired video made before the pandemic.

12/3/2020

Derek Long, assistant professor of media and cinema studies, discusses trends in movie exhibition since the pandemic, distribution and production studio strategies to mitigate losses, and the shift to streaming. (Interview conducted by Connor Ciecko, Videography and Photography Intern.)

11/5/2020

Brant Houston, Knight Chair Professor in Investigative and Enterprise Reporting in the Department of Journalism, discusses student-driven investigative reporting of COVID-19 on the website he oversees, CU-CitizenAccess.org, which serves as a lab for digital innovation and data journalism. (Interview conducted by Connor Ciecko, Videography and Photography Intern.)

10/5/2020

Ewa Maslowska, assistant professor of advertising in the Charles H. Sandage Department of Advertising, discusses the changes in consumer behavior and brand advertising strategies that researchers observed in the first few months of the pandemic.

5/11/2020

Mike Yao, professor of digital media and head of the Charles H. Sandage Department of Advertising, explains the mental and social impacts of using computers and digital devices while working and learning from home. 

4/22/2020

Alison Davis, a lecturer in journalism who teaches documentary production and has won seven regional Emmy Awards, recommends five documentaries to watch while we’re in quarantine and shares tips for documenting your own experience during this unprecedented time. 

4/15/2020

Eric Meyer, associate professor of journalism, discusses how his weekly paper in Kansas, the Marion County Record, has temporarily removed its paywall and has begun distributing the paper free for 13 weeks to county residents to keep people better informed.

Media faculty and TAs make list of teachers ranked as excellent



Congrats

Congratulations to all of the College of Media faculty and teaching assistants who were ranked as excellent by their students!

This list is based on Instructor and Course Evaluation System (ICES) questionnaire forms completed by students during the Spring 2023 semester. Only those instructors who distributed ICES forms at least once during this time period and who released their data for publication are included in the list. View the complete list.

Note: * denotes that the instructor ratings were outstanding.
+ denotes Summer 2023 course.

 

ADVERTISING

* TERRY KASDAN – ADV 409

* SHACHAR MERON – ADV 283

SUSAN MUIRHEAD – ADV 490

* MICHELLE NELSON – ADV 582 

* MARISA PEACOCK – ADV 410, ADV 498 

SELA SAR – ADV 588

RASHMI TENNETI – ADV 490

CARRIE WILSON-BROWN – ADV 301, ADV 400

 

JOURNALISM

CHRISTOPHER BALL – JOUR 430, JOUR 451

* LEON DASH – JOUR 452

COLLEEN KING – JOUR 210

CAROL LOMBARDI – JOUR 220

MARGARET NG – JOUR 425

CARLA ERDEY – JOUR 453

 

MEDIA

*DEREK LONG – MACS 590

 

MEDIA & CINEMA STUDIES

CL COLE – MACS 356

VICTOR FONT – MACS 371+

JONATHAN KNIPP – MACS 282

E. KURT – MACS 372

DEREK LONG – MACS 361

CARRIE WILSON-BROWN – MACS 203

 

STRATEGIC BRAND COMMUNICATION

RICH PIECZYNSKI – SBC 504

 

TEACHING ASSISTANTS

* C. ARREAZOLA – ADV 150 

S. HEO – ADV 283 

* D. LEE – ADV 460 

* J. LIU – ADV 200 

* S. PARK – ADV 283

* D. CARRILLO FUCHS – MACS 101

* J. CINTRON – MACS 100

* Y. GAO – MACS 101

A. PENG – MACS 101

R. SIECZKOWSKI – MACS 260 

Media students apply classroom skills to internships across the country



Several Media students put the skills they learned in the classroom to good work this summer, applying their course knowledge to on-the-job training. At internships across the country, students gained valuable lessons that will help provide them with future academic and professional success. Here are just a few student experiences: 

Vivian La

Vivian La 
Reporting Intern/Asian American Journalists Association Intern with Chicago Tribune 

Vivian La, a senior in journalism, worked as a reporting intern with the Chicago Tribune, covering environmental issues such as the city’s poor air quality due to Canadian wildfires. La’s work also focused on climate change and how it has affected Chicagoans—from tick season to home flooding.

La also covered breaking news twice a week, including crime, weather, and various events. She had the opportunity to write about the Chicago Pride Parade and the NASCAR Chicago Street Race. In addition, La was able to write one of her favorite pieces of the summer about the first LGBTQ+ pride parade held in Petersburg, Illinois. 

La said she absorbed a lot of useful information from experienced journalists in the newsroom.

“There are a couple people who are on the younger side, who are just graduating college, but there are people there who have been nominated for Pulitzers,” La said. “Even just being in the office and listening to them talk to each other, or talk to me, or overhearing their phone interviews with people, you learn a lot just by sitting there and soaking in what people are saying to each other.” 

 

Trent Miles

Trent Miles 
Business Affairs Intern with AppleTV+ 

Trent Miles, a junior in media and cinema studies, worked as a contract administration intern with AppleTV+ in Los Angeles. In his position, Miles assisted in three departments supporting a senior executive in charge of securing feature film deals. 

Due to the ongoing strike by the Writers Guild of America and SAG-AFTRA, Miles had to work in the non-fiction programming department since production for scripted programming had stopped. Miles assisted sports executives in securing documentary deals by previewing submitted pitches and providing feedback on them.

A highlight of Miles’s time at AppleTV+ was being able to explore and find a passion for the non-fiction department. 

“I came in wanting to do something in scripted, and then when I found out that scripted is not doing anything because of the strike, I guess I just naturally fell in love with non-scripted,” Miles said.

 

Paris Baptiste

Paris Baptiste 
Marketing Intern with Music for All 

Paris Baptiste, a second-year graduate student pursuing a master’s in advertising, spent her summer as an intern with Music for All, an event-based, nonprofit educational organization. She worked on several projects including research and creating social media posts. 

Baptiste enjoyed having the opportunity to attend a band camp for one week during the internship as well as the chance to work on a small team.

“Because it was a smaller nonprofit, it was a smaller team, and I felt very heard and listened to and like an actual part of the team, which was very valuable,” Baptiste said. 

As an undergraduate, Baptiste took ADV 290 (now ADV 201): Social Media and Personal Branding that was helpful during her time at Music for All. 

“That course presented ways to write content, how to find content, and that really helped when I was kind of stuck writing the same thing over and over again to post on Instagram,” Baptiste said. 

 

Nathan Lin

Nathan Lin
Sales Intern with Procter & Gamble

Nathan Lin, a senior in communication in the College of Liberal Arts & Sciences who is also pursuing a media sales certificate in advertising, relocated to Charlotte, North Carolina, this summer, where he joined Procter & Gamble as a sales intern. Lin assisted the fabric care division of the company to help increase profits and provided recommendations about product sales. 

Lin, who credits several advertising courses with giving him the skills he needed to be a successful sales intern, says the experience will help boost his growing professional career. 

“It was good work. I learned a lot,” Lin said. “I really learned how to sell and present. [I learned] it’s less about presenting and more about having a conversation with the buyer and being able to be persuasive and sell the products.” 

 

Editor’s note: If you had a summer internship, we’d love to hear about it! Media students are invited to share summer work experiences here. Media students are also invited to learn about career resources by making an appointment with Media Career Services. For more career advice, Media students can attend a Rapid Resume Review on September 11 and attend our virtual Media Career Nights held throughout the academic year.

Master of Science in Advertising degree receives STEM designation



UIUC Quad

The Master of Science in Advertising degree granted by the Charles H. Sandage Department of Advertising is now officially designated as a science, technology, engineering, or mathematics (STEM) degree—the first master’s in advertising program to do so—effective Spring 2024, based on a department review of the curriculum and strategic goals of the program. 

The MS in Advertising program at Illinois proudly stands as the pioneer in transforming its program classification to STEM among advertising master’s degree programs in the nation. All domestic and international students will benefit, as STEM skills in digital media are highly sought by employers. 

“This new program code better represents the current master’s in advertising program focus, curriculum, and faculty expertise relating to digital communications and advertising,” said Associate Head of Graduate Studies Chang-Dae Ham, associate professor of advertising. “It reflects many of the courses taught within the program, the research interests of faculty and graduate students, and the changing media landscape—we are better preparing our students for jobs in the future of advertising and beyond.”

The University of Illinois program review granted the updated Classification of Instructional Program (CIP) code. The code is “Digital Communication and Media/Multimedia (09.0702): A program that focuses on the development, use, critical evaluation, and regulation of new electronic communication technologies using computer applications; and that prepares individuals to function as developers and managers of digital communications media.” 

The STEM CIP code allows international students (F-1 visa) with the possibility of a 24-month employment extension of their 12-month Optional Practical Training (OPT) authorization. International students can then work for 36 months with the MS Advertising degree in the United States.

The technological changes shaping the media landscape have expanded the work in the advertising and brand communication fields. The Digital Communication and Media/Multimedia code reflects the current skill set requirements within the media industry—especially for those in higher degree programs seeking data-driven and computational jobs—and the advanced degree coursework in the MS in Advertising program.

Advertising professionals in many occupations are required to analyze and interpret data that is fundamental to innovative problem solving and strategic thinking, gauge human interactions with online and offline media, create effective digital brand communications, and understand the changing regulatory and ethical implications of digital communications. 

“Our commitment extends to fostering a diverse and multidisciplinary approach in both research and teaching, enriching the educational experience for our esteemed MS Advertising students,” Ham added. 

Note: The STEM classification only includes the master’s degree in advertising and not the bachelor’s degree in advertising.

College of Media welcomes new faculty leadership roles, newly promoted faculty, and new faculty members



Gregory Hall

This fall welcomes two new heads of academic units, a new center director, a new associate head of advertising graduate studies, three faculty promotions, and two new faculty in the College of Media.

Professor Michelle Nelson will serve as the head of the Charles H. Sandage Department of Advertising for a three-year appointment. Nelson is a past president of the American Academy of Advertising. Her research interest focuses on advertising literacy and political advertising.

Professor Mike Yao has been appointed as the director of the Institute of Communications Research. He previously served as head of the Department of Advertising. Yao’s research delves into the interplay between media technology, society, and human communication. He studies how people engage with emerging technologies like AI, immersive multimedia, and extended reality across diverse social settings, and how these interactions influence our social behaviors and human communication within technology-mediated digital spaces.

Angela Aguayo, associate professor of media and cinema studies, will serve this year as acting director of the Roger Ebert Center for Film Studies. She has previously served as Dean’s Fellow for Strategic Initiatives. Her research is centered around documentary production and media studies, connecting production, theory, and history.

Chang-Dae Ham, associate professor of advertising, has been appointed as associate head of graduate studies for the Charles H. Sandage Department of Advertising for a three-year appointment. Ham studies persuasion knowledge and digital advertising. 

Three faculty in the College of Media have been promoted:

Jason P. Chambers has been promoted to professor of advertising. He also serves as Associate Dean for Diversity, Equity, and Inclusion. He is a scholar of advertising history, particularly the contributions of African Americans to the industry, and has a new book titled Advertising Revolutionary: The Life and Work of Tom Burrell that will be published in early 2024.

Ewa Maslowska has been promoted to associate professor of advertising with indefinite tenure. Her research centers around marketing communication and consumer behavior, specifically consumer-brand interactions in the context of new technologies. 

Julie Turnock has been promoted to professor of media and cinema studies. She served as the inaugural director of the Ebert Center and is on sabbatical this year. Turnock’s research focuses on film, with an emphasis on special/visual effects. She is working on her third book, a technical, industrial, and aesthetic history of the special effects industry in the Hollywood studio era, circa 1915-1960. Informed by extensive archival research, it centers around the labor and artistry performed by unsung “below-the-line” studio effects workers whose skills make much of “movie magic” possible.  
 

The Department of Journalism welcomes two new faculty members: Nancy Averett, lecturer, who specializes in science and environmental journalism, and Alex Gonçalves, assistant professor, who is a scholar of social media and data journalism.

Advertising alum Georgia Schreiner wins Media Planner of the Year award

Georgia Schreiner (BS ’10, advertising) won the Media Planner of the Year at Ad Age’s Small Agency Awards.

Just one person was chosen for the media planner award, which recognizes candidates who have demonstrated a flair for bringing innovation to media planning, leveraged the vast media offerings in unexpected ways to successfully communicate a brand’s message, and delivered an engaging brand experience in new ways. Entrants were required to show how they made a direct impact on a specific campaign, brand, or product launch.

Schreiner also accepted the Gold Media Agency of the Year award on behalf of Exverus Media, the California ad agency where Schreiner works as associate media director. 

The Ad Age Small Agency Awards honor small, independent agencies that are performing well in three important areas: creating amazing and effective work for clients, building a financially healthy business, and cultivating a diverse and rewarding environment for employees.

See the Ad Age article here.

Georgia Schreiner

 

Alum Rick Sallinger inducted into National Academy of Television Arts and Sciences Silver Circle

Rick Sallinger (BS ’71, MS ’72, advertising) was inducted into the Heartland Chapter of the National Academy of Television Arts and Sciences Silver Circle.

The Silver Circle honors media professionals who have contributed 25 years or more to the television industry, and who also have made a meaningful and significant contribution to broadcasting and/or new media. 

Sallinger, who worked at WPGU from 1967-71 as an announcer, music and program director. He was inducted into the Illini Media Hall of Fame in 2022.

After working as a radio reporter in Cleveland and Chicago, Sallinger moved on to television news working at stations in Indianapolis, Denver, and Chicago.

In 1990, Sallinger became a foreign war correspondent for CNN based in London covering events like the Gulf War, the war in Yugoslavia, and the reunification of Germany.

He settled in Colorado, joining KCNC-TV, a CBS affiliate in Denver, in 1993 where he continues to work today. (Update: He retired in December 2023.) 

Sallinger has covered nearly every major Colorado story in recent years including the Columbine High School shootings, the Oklahoma City bombing trials, and the murder of JonBenet Ramsey. In 2005, Sallinger won the George Foster Peabody Award for a series he did on Army recruiting.

This video from CBS Denver highlights Sallinger’s career and recent honor:

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